Frankly Finances

Frankly Finances is a fee-only investment adviser registered with the U.S. Securities and Exchange Commission, with a mailing address in Winter Park, Florida (its office is a private residence, so the street address is not published). On its latest Form ADV, filed February 17, 2026, it reports $204M in regulatory assets under management, 25 individual clients and 1 employee who gives investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.

Key facts from Form ADV

Registration	SEC-registered
Firm CRD number	321270 · SEC file 801-129403
Office	Winter Park, FL (mailing address; office not published)
Phone	(786) 897-5035
Website	franklyfinances.com
Regulatory assets under management	$204M
Individual clients	4 non-high-net-worth, 21 high-net-worth
Financial planning clients	26-50
How it charges	Hourly, Fixed fee, Subscription
Services	Financial planning, Portfolio management, Pension consulting
Employees	1
Disciplinary disclosures	None reported
Latest Form ADV filing	February 17, 2026

Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.

What this means for you

• It offers hourly or fixed-fee arrangements, so you may be able to pay for a plan without handing over your investments.
• Most of its individual clients are high-net-worth, which on Form ADV means they meet the SEC’s qualified-client or qualified-purchaser test: broadly, more than $1 million managed by the adviser or a net worth above $2 million, with the thresholds indexed for inflation.
• It provides financial planning services, not only portfolio management.
• It reports no disciplinary history on Form ADV.

Before you hire any adviser

Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.

Other fee-only advisers in Winter Park

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• Rivertree Advisors, LLC $184M
• Lakeshore Advisors $81M
• Alphaq Advisors $91M

See all 18 fee-only advisers in Winter Park →

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