Fee-only adviser · Shoreview, MN
Guide Financial Planning
Guide Financial Planning is a fee-only investment adviser registered with the securities regulators of California, Florida, Minnesota, Texas, Virginia, Washington, Wisconsin, with its main office in Shoreview, Minnesota. On its latest Form ADV, filed February 17, 2026, it reports $70M in regulatory assets under management, 132 individual clients and 3 employees who give investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.
Key facts from Form ADV
| Registration | State-registered: California, Florida, Minnesota, Texas, Virginia, Washington, Wisconsin |
|---|---|
| Firm CRD number | 170734 |
| Office | 3600 Lexington Ave N Ste 204 Shoreview, MN 55126 |
| Phone | (651) 461-2121 |
| Website | guidefp.com |
| Regulatory assets under management | $70M |
| Individual clients | 106 non-high-net-worth, 26 high-net-worth |
| Financial planning clients | 101-250 |
| How it charges | Percentage of assets, Fixed fee |
| Services | Financial planning, Portfolio management |
| Employees | 6 |
| Disciplinary disclosures | None reported |
| Latest Form ADV filing | February 17, 2026 |
Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.
What this means for you
- It offers hourly or fixed-fee arrangements, so you may be able to pay for a plan without handing over your investments.
- It also charges a percentage of assets managed for ongoing investment management.
- Most of its individual clients are not high-net-worth, so it is likely to work with people who are still building assets.
- It provides financial planning services, not only portfolio management.
- It reports no disciplinary history on Form ADV.
Before you hire any adviser
Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.
Other fee-only advisers in Shoreview
Nearby
- Arden Hills 2 firms
- New Brighton 1 firm
- Roseville 1 firm
- White Bear Lake 1 firm
- Blaine 2 firms
- St. Paul 12 firms
- Mahtomedi 1 firm
- Minneapolis 41 firms
Comparing several firms? Tell us what you need and we will suggest fee-only advisers that fit. Work at Guide Financial Planning? Update this listing.