Fee-only adviser · Indialantic, FL
Heron Equity Management, LLC
Heron Equity Management, LLC is a fee-only investment adviser registered with the securities regulator of Florida, with its main office in Indialantic, Florida. On its latest Form ADV, filed March 10, 2026, it reports $5.1M in regulatory assets under management, 63 individual clients and 2 employees who give investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.
Key facts from Form ADV
| Registration | State-registered: Florida |
|---|---|
| Firm CRD number | 307350 |
| Office | 442 4th Avenue Indialantic, FL 32903 |
| Phone | (321) 728-1196 |
| Website | Not listed |
| Regulatory assets under management | $5.1M |
| Individual clients | 55 non-high-net-worth, 8 high-net-worth |
| Financial planning clients | 1-10 |
| How it charges | Percentage of assets, Hourly, Fixed fee, Other |
| Services | Financial planning, Portfolio management, Selection of other advisers |
| Employees | 2 |
| Disciplinary disclosures | Yes, see SEC record |
| Latest Form ADV filing | March 10, 2026 |
Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.
What this means for you
- It offers hourly or fixed-fee arrangements, so you may be able to pay for a plan without handing over your investments.
- It also charges a percentage of assets managed for ongoing investment management.
- Most of its individual clients are not high-net-worth, so it is likely to work with people who are still building assets.
- It provides financial planning services, not only portfolio management.
- It reports disciplinary history on Form ADV. Read the disclosure details on its SEC record before you engage it.
Before you hire any adviser
Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.
Other fee-only advisers in Indialantic
- Kaul Financial Solutions Not reported
Nearby
- Melbourne 8 firms
- Satellite Beach 2 firms
- Malabar 1 firm
- Melbourne Beach 1 firm
- Cocoa Beach 1 firm
- Rockledge 2 firms
- Vero Beach 10 firms
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