Fee-only adviser · San Francisco, CA
Lanning Financial Inc.
Lanning Financial Inc. is a fee-only investment adviser registered with the securities regulators of California, Utah, with a mailing address in San Francisco, California (its office is a private residence, so the street address is not published). On its latest Form ADV, filed May 13, 2026, it reports 33 individual clients and 1 employee who gives investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.
Key facts from Form ADV
| Registration | State-registered: California, Utah |
|---|---|
| Firm CRD number | 150710 |
| Office | San Francisco, CA (mailing address; office not published) |
| Phone | (415) 354-5699 |
| Website | www.lanningfinancial.com |
| Regulatory assets under management | Not reported |
| Individual clients | 24 non-high-net-worth, 9 high-net-worth |
| Financial planning clients | 1-10 |
| How it charges | Fixed fee, Other |
| Services | Financial planning, Selection of other advisers, Educational seminars |
| Employees | 2 |
| Disciplinary disclosures | None reported |
| Latest Form ADV filing | May 13, 2026 |
Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.
What this means for you
- It offers hourly or fixed-fee arrangements, so you may be able to pay for a plan without handing over your investments.
- Most of its individual clients are not high-net-worth, so it is likely to work with people who are still building assets.
- It provides financial planning services, not only portfolio management.
- It reports no disciplinary history on Form ADV.
Before you hire any adviser
Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.
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- Tiburon 4 firms
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- Alameda 2 firms
- Albany 2 firms
- Berkeley 10 firms
- South San Francisco 2 firms
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