Fee-only adviser · Santa Fe, NM
Market Gauge Asset Management
Market Gauge Asset Management is a fee-only investment adviser registered with the securities regulators of California, Minnesota, New Mexico, Ohio, Texas, with its main office in Santa Fe, New Mexico. On its latest Form ADV, filed October 28, 2026, it reports $19M in regulatory assets under management, 41 individual clients and 5 employees who give investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.
Key facts from Form ADV
| Registration | State-registered: California, Minnesota, New Mexico, Ohio, Texas |
|---|---|
| Firm CRD number | 194517 |
| Office | 404 Kiva Court Suite G Santa Fe, NM 87505 |
| Phone | (505) 603-1277 |
| Website | marketgauge.com |
| Regulatory assets under management | $19M |
| Individual clients | 29 non-high-net-worth, 12 high-net-worth |
| Financial planning clients | 0 |
| How it charges | Percentage of assets |
| Services | Portfolio management, Selection of other advisers |
| Employees | 8 |
| Disciplinary disclosures | None reported |
| Latest Form ADV filing | October 28, 2026 |
Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.
What this means for you
- It charges only as a percentage of the assets it manages. Ask about the fee schedule and any account minimum, which Form ADV Part 1 does not record.
- Most of its individual clients are not high-net-worth, so it is likely to work with people who are still building assets.
- It reports no disciplinary history on Form ADV.
Before you hire any adviser
Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.
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- Cradle to College Financial, LLC Not reported
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