Fee-only adviser · Neenah, WI
North Star Asset Management Inc
North Star Asset Management Inc is a fee-only investment adviser registered with the U.S. Securities and Exchange Commission, with its main office in Neenah, Wisconsin. On its latest Form ADV, filed August 28, 2026, it reports $3.4B in regulatory assets under management, 3,442 individual clients and 19 employees who give investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.
Key facts from Form ADV
| Registration | SEC-registered |
|---|---|
| Firm CRD number | 106489 · SEC file 801-52034 |
| Office | One Neenah Center, Suite 300 Neenah, WI 54956 |
| Phone | (920) 729-7900 |
| Website | www.northstarinvestments.com |
| Regulatory assets under management | $3.4B ($3.3B discretionary) |
| Individual clients | 2,603 non-high-net-worth, 839 high-net-worth |
| Financial planning clients | More than 500 |
| How it charges | Percentage of assets |
| Services | Financial planning, Portfolio management |
| Employees | 19 |
| Disciplinary disclosures | None reported |
| Latest Form ADV filing | August 28, 2026 |
Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.
What this means for you
- It charges only as a percentage of the assets it manages. Ask about the fee schedule and any account minimum, which Form ADV Part 1 does not record.
- Most of its individual clients are not high-net-worth, so it is likely to work with people who are still building assets.
- It provides financial planning services, not only portfolio management.
- It reports no disciplinary history on Form ADV.
Before you hire any adviser
Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.
Other fee-only advisers in Neenah
Nearby
Comparing several firms? Tell us what you need and we will suggest fee-only advisers that fit. Work at North Star Asset Management Inc? Update this listing.