Fee-only adviser · Roseville, CA
Sierra Financial Planning & Asset Management
Sierra Financial Planning & Asset Management is a fee-only investment adviser registered with the securities regulator of California, with its main office in Roseville, California. On its latest Form ADV, filed March 30, 2026, it reports $26M in regulatory assets under management, 9 individual clients and 1 employee who gives investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.
Key facts from Form ADV
| Registration | State-registered: California |
|---|---|
| Firm CRD number | 125451 |
| Office | 1380 Lead Hill Blvd., Suite 106 Roseville, CA 95661 |
| Phone | (916) 791-1572 |
| Website | sfplan.com |
| Regulatory assets under management | $26M |
| Individual clients | 7 non-high-net-worth, 2 high-net-worth |
| Financial planning clients | 1-10 |
| How it charges | Fixed fee |
| Services | Financial planning, Portfolio management |
| Employees | 1 |
| Disciplinary disclosures | None reported |
| Latest Form ADV filing | March 30, 2026 |
Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.
What this means for you
- It offers hourly or fixed-fee arrangements, so you may be able to pay for a plan without handing over your investments.
- Most of its individual clients are not high-net-worth, so it is likely to work with people who are still building assets.
- It provides financial planning services, not only portfolio management.
- It reports no disciplinary history on Form ADV.
Before you hire any adviser
Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.
Other fee-only advisers in Roseville
- Up Capital Management, Inc. $213M
- Dimensions Wealth Management, LLC $152M
- Lynch Financial Advisors $113M
- St. Clair Financial $141M
- Triflame Capital $28M
- Sisto Investment Advisory, LLC $55M
See all 13 fee-only advisers in Roseville →
Nearby
- Granite Bay 5 firms
- Rocklin 5 firms
- Fair Oaks 2 firms
- Loomis 1 firm
- Folsom 10 firms
- Gold River 2 firms
- El Dorado Hills 7 firms
- Auburn 2 firms
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