Upholdings

Upholdings is a fee-only investment adviser registered with the securities regulators of California, South Carolina, Tennessee, with its main office in Nashville, Tennessee. On its latest Form ADV, filed January 23, 2026, it reports $51M in regulatory assets under management, 13 individual clients and 2 employees who give investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.

Key facts from Form ADV

Registration	State-registered: California, South Carolina, Tennessee
Firm CRD number	301340 · SEC file 801-119773
Office	1030 16th Ave S 2nd Floor #50 Nashville, TN 37212
Phone	(615) 669-8699
Website	www.upholdings.com
Regulatory assets under management	$51M
Individual clients	0 non-high-net-worth, 13 high-net-worth
Financial planning clients	11-25
How it charges	Percentage of assets, Fixed fee
Services	Financial planning, Portfolio management
Employees	2
Disciplinary disclosures	None reported
Latest Form ADV filing	January 23, 2026

Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.

What this means for you

• It offers hourly or fixed-fee arrangements, so you may be able to pay for a plan without handing over your investments.
• It also charges a percentage of assets managed for ongoing investment management.
• Most of its individual clients are high-net-worth, which on Form ADV means they meet the SEC’s qualified-client or qualified-purchaser test: broadly, more than $1 million managed by the adviser or a net worth above $2 million, with the thresholds indexed for inflation.
• It provides financial planning services, not only portfolio management.
• It reports no disciplinary history on Form ADV.

Before you hire any adviser

Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.

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