Fee-only adviser · Johnson City, TN

Valor Financial Planning

Valor Financial Planning is a fee-only investment adviser registered with the securities regulator of Tennessee, with its main office in Johnson City, Tennessee. On its latest Form ADV, filed October 12, 2026, it reports $777K in regulatory assets under management, 43 individual clients and 1 employee who gives investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.

Key facts from Form ADV

RegistrationState-registered: Tennessee
Firm CRD number331837
Office700 Swadley RD
Johnson City, TN 37601
Phone(423) 268-0973
Websiteplanwithvalor.com
Regulatory assets under management$777K
Individual clients43 non-high-net-worth, 0 high-net-worth
Financial planning clients26-50
How it chargesPercentage of assets, Hourly, Subscription
ServicesFinancial planning, Portfolio management
Employees1
Disciplinary disclosuresNone reported
Latest Form ADV filingOctober 12, 2026

Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.

What this means for you

  • It offers hourly or fixed-fee arrangements, so you may be able to pay for a plan without handing over your investments.
  • It also charges a percentage of assets managed for ongoing investment management.
  • Most of its individual clients are not high-net-worth, so it is likely to work with people who are still building assets.
  • It provides financial planning services, not only portfolio management.
  • It reports no disciplinary history on Form ADV.

Before you hire any adviser

Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.

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