Fee-only adviser · Staunton, VA
Well-Planned Financial LLC
Well-Planned Financial LLC is a fee-only investment adviser registered with the securities regulator of Virginia, with its main office in Staunton, Virginia. On its latest Form ADV, filed April 21, 2026, it reports $13M in regulatory assets under management, 88 individual clients and 1 employee who gives investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.
Key facts from Form ADV
| Registration | State-registered: Virginia |
|---|---|
| Firm CRD number | 304622 |
| Office | 500 Commerce Road Staunton, VA 24401 |
| Phone | (540) 302-5252 |
| Website | www.wellplannedfinancial.net |
| Regulatory assets under management | $13M ($4.6M discretionary) |
| Individual clients | 88 non-high-net-worth, 0 high-net-worth |
| Financial planning clients | 1-10 |
| How it charges | Percentage of assets, Fixed fee, Other |
| Services | Financial planning, Portfolio management, Selection of other advisers, Educational seminars |
| Employees | 1 |
| Disciplinary disclosures | None reported |
| Latest Form ADV filing | April 21, 2026 |
Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.
What this means for you
- It offers hourly or fixed-fee arrangements, so you may be able to pay for a plan without handing over your investments.
- It also charges a percentage of assets managed for ongoing investment management.
- Most of its individual clients are not high-net-worth, so it is likely to work with people who are still building assets.
- It provides financial planning services, not only portfolio management.
- It reports no disciplinary history on Form ADV.
Before you hire any adviser
Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.
Nearby
- Crozet 2 firms
- Harrisonburg 3 firms
- Ivy 1 firm
- North Garden 1 firm
- Free Union 1 firm
Comparing several firms? Tell us what you need and we will suggest fee-only advisers that fit. Work at Well-Planned Financial LLC? Update this listing.