Fee-only adviser · Santa Cruz, CA
Wildflower Financial LLC
Wildflower Financial LLC is a fee-only investment adviser registered with the securities regulator of California, with its main office in Santa Cruz, California. On its latest Form ADV, filed May 5, 2026, it reports $12M in regulatory assets under management, 17 individual clients and 1 employee who gives investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.
Key facts from Form ADV
| Registration | State-registered: California |
|---|---|
| Firm CRD number | 289288 |
| Office | 120 Church Street Santa Cruz, CA 95060 |
| Phone | (831) 854-7291 |
| Website | www.wildflowerfinancial.com |
| Regulatory assets under management | $12M |
| Individual clients | 10 non-high-net-worth, 7 high-net-worth |
| Financial planning clients | 26-50 |
| How it charges | Hourly, Fixed fee |
| Services | Financial planning, Portfolio management, Educational seminars |
| Employees | 1 |
| Disciplinary disclosures | None reported |
| Latest Form ADV filing | May 5, 2026 |
Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.
What this means for you
- It offers hourly or fixed-fee arrangements, so you may be able to pay for a plan without handing over your investments.
- Most of its individual clients are not high-net-worth, so it is likely to work with people who are still building assets.
- It provides financial planning services, not only portfolio management.
- It reports no disciplinary history on Form ADV.
Before you hire any adviser
Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.
Other fee-only advisers in Santa Cruz
- Wynn Capital Management, LLC $102M
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- Fullguards Financial $7.4M
See all 4 fee-only advisers in Santa Cruz →
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