Fee-only adviser · Gainesville, GA
Willis Investment Counsel Inc
Willis Investment Counsel Inc is a fee-only investment adviser registered with the U.S. Securities and Exchange Commission, with its main office in Gainesville, Georgia. On its latest Form ADV, filed April 30, 2026, it reports $4.2B in regulatory assets under management, 178 individual clients and 8 employees who give investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.
Key facts from Form ADV
| Registration | SEC-registered |
|---|---|
| Firm CRD number | 111042 · SEC file 801-18528 |
| Office | 710 Green Street Gainesville, GA 30501 |
| Phone | (770) 718-0706 |
| Website | www.wicinvest.com |
| Regulatory assets under management | $4.2B |
| Individual clients | 49 non-high-net-worth, 129 high-net-worth |
| Financial planning clients | 11-25 |
| How it charges | Percentage of assets, Fixed fee, Other |
| Services | Financial planning, Portfolio management, Pension consulting, Selection of other advisers, Educational seminars |
| Employees | 13 |
| Disciplinary disclosures | None reported |
| Latest Form ADV filing | April 30, 2026 |
Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.
What this means for you
- It offers hourly or fixed-fee arrangements, so you may be able to pay for a plan without handing over your investments.
- It also charges a percentage of assets managed for ongoing investment management.
- Most of its individual clients are high-net-worth, which on Form ADV means they meet the SEC’s qualified-client or qualified-purchaser test: broadly, more than $1 million managed by the adviser or a net worth above $2 million, with the thresholds indexed for inflation.
- It provides financial planning services, not only portfolio management.
- It reports no disciplinary history on Form ADV.
Before you hire any adviser
Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.
Other fee-only advisers in Gainesville
- W.a. Griffin Financial Services Inc. $13M
- Blossom Balance LLC $5.6M
- Capital Investment Partners LLC $49M
See all 4 fee-only advisers in Gainesville →
Nearby
- Buford 4 firms
- Sugar Hill 1 firm
- Cumming 5 firms
- Dawsonville 1 firm
- Winder 1 firm
- Suwanee 5 firms
- Dacula 1 firm
- Lawrenceville 1 firm
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