Fee-only adviser · Sebastopol, CA
Willow Creek Wealth Management, Inc.
Willow Creek Wealth Management, Inc. is a fee-only investment adviser registered with the U.S. Securities and Exchange Commission, with its main office in Sebastopol, California. On its latest Form ADV, filed April 24, 2026, it reports $2.3B in regulatory assets under management, 1,029 individual clients and 15 employees who give investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.
Key facts from Form ADV
| Registration | SEC-registered |
|---|---|
| Firm CRD number | 109240 · SEC file 801-56562 |
| Office | 825 Highway 116, North Ste. #5 Sebastopol, CA 95472 |
| Phone | (707) 829-1146 |
| Website | www.willowcreekwealth.com |
| Regulatory assets under management | $2.3B ($2.2B discretionary) |
| Individual clients | 468 non-high-net-worth, 561 high-net-worth |
| Financial planning clients | More than 500 |
| How it charges | Percentage of assets, Hourly, Fixed fee |
| Services | Financial planning, Portfolio management, Educational seminars |
| Employees | 23 |
| Disciplinary disclosures | None reported |
| Latest Form ADV filing | April 24, 2026 |
Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.
What this means for you
- It offers hourly or fixed-fee arrangements, so you may be able to pay for a plan without handing over your investments.
- It also charges a percentage of assets managed for ongoing investment management.
- Most of its individual clients are high-net-worth, which on Form ADV means they meet the SEC’s qualified-client or qualified-purchaser test: broadly, more than $1 million managed by the adviser or a net worth above $2 million, with the thresholds indexed for inflation.
- It provides financial planning services, not only portfolio management.
- It reports no disciplinary history on Form ADV.
Before you hire any adviser
Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.
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