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Financial advisors · Kentucky

Fee-only financial advisors in Louisville, KY

From SEC and state Form ADV filingsUpdated 2026-11-07

26 fee-only investment advisers have offices in Louisville, Kentucky, according to their Form ADV filings with the SEC and state regulators. 17 offer hourly or flat-fee arrangements, 9 charge only a percentage of the assets they manage, and 17 provide financial planning. 15 are SEC-registered, which generally means at least $100 million under management; the rest are smaller state-registered practices. 1 firm reports disciplinary history and is listed last.

Data from Form ADV filings as of November 6, 2026. Listings are factual and unpaid. Default order puts firms offering financial planning first and high-volume platforms after advice practices; how ordering works.

Showing 26 of 26

Atlas Brown

333 East Main Street Suite 400, Louisville, KY 40202 · (502) 271-2900

  • Percentage of assets
  • Fixed fee
  • Financial planning
Assets managed
$605M
Individual clients
440
Advisory staff
6
Registered with
SEC

Profile · Website · SEC record

Saling Wealth Advisors

9750 Ormsby Station Road Suite 102, Louisville, KY 40223 · (502) 805-3000

  • Percentage of assets
  • Fixed fee
  • Financial planning
Assets managed
$618M
Individual clients
227
Advisory staff
9
Registered with
SEC

Profile · Website · SEC record

Coats Financial Planning

139 S. English Station Road Suite 230, Louisville, KY 40245 · (502) 426-0300

  • Fixed fee
  • Financial planning
Assets managed
Not reported
Individual clients
144
Advisory staff
2
Registered with
FL, IN, KY

Profile · Website · SEC record

Ricketts Financial, LLC

4360 Brownsboro Road Suite 115, Louisville, KY 40207 · (502) 396-4055

  • Percentage of assets
  • Fixed fee
  • Financial planning
Assets managed
$314M
Individual clients
115
Advisory staff
1
Registered with
SEC

Profile · Website · SEC record

Plentiful Wealth, LLC

125 S 6th Street Ste 301, Louisville, KY 40202 · (606) 775-0246

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$45M
Individual clients
79
Advisory staff
1
Registered with
KY, LA, WV

Profile · Website · SEC record

Canopus Wealth Management

9900 Corporate Campus Drive Suite 2100, Louisville, KY 40223 · (502) 882-0820

  • Percentage of assets
  • Financial planning
Assets managed
$84M
Individual clients
42
Advisory staff
3
Registered with
KY, NC

Profile · Website · SEC record

Lach Financial

3046 Breckenridge Lane Suite 202, Louisville, KY 40220 · (502) 295-7887

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$28M
Individual clients
39
Advisory staff
1
Registered with
KY

Profile · Website · SEC record

Essa Financial LLC

1864 Frankfort Avenue Suite #300, Louisville, KY 40206 · (502) 469-7390

  • Fixed fee
  • Financial planning
Assets managed
Not reported
Individual clients
38
Advisory staff
1
Registered with
KY

Profile · SEC record

Clark Financial Planning

9850 von Allmen CT. Ste. 201, Louisville, KY 40241 · (502) 276-9237

  • Fixed fee
  • Financial planning
Assets managed
Not reported
Individual clients
32
Advisory staff
1
Registered with
KY

Profile · SEC record

Wealthmd Corporation

1706 Bardstown Road Second Floor, Louisville, KY 40205 · (502) 413-6893

  • Percentage of assets
Assets managed
$251M
Individual clients
1,061
Advisory staff
1
Registered with
SEC

Profile · Website · SEC record

Waycross Partners, LLC

4965 U.s. Highway 42, Suite 2900, Louisville, KY 40222 · (502) 410-1900

  • Percentage of assets
  • Fixed fee
Assets managed
$1.2B
Individual clients
12
Advisory staff
7
Registered with
SEC

Profile · Website · SEC record

Page Financial Services, LLC

8607 Smyrna Parkway Suite 106, Louisville, KY 40228 · (502) 905-4152

  • Percentage of assets
  • Fixed fee
Assets managed
$13M
Individual clients
Under 5
Advisory staff
1
Registered with
KY

Profile · SEC record

Parthenon LLC

435 N. Whittington Parkway Suite 180, Louisville, KY 40222 · (502) 327-5660

  • Percentage of assets
Assets managed
$1.2B
Individual clients
219
Advisory staff
5
Registered with
SEC

Profile · Website · SEC record

Reports disciplinary history. Read the details on the SEC record before engaging.

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Fee-only advisers near Louisville

Another 5 fee-only firms have offices within 30 miles.

How to choose between them

  1. Decide how you want to pay. Hourly and flat-fee planners suit people who want a plan and will implement it themselves. A percentage-of-assets fee buys ongoing investment management; on $1 million at 1% that is $10,000 a year, every year.
  2. Check the SEC record. Each listing links to the firm’s page on the SEC’s Investment Adviser Public Disclosure site, where you can read the Form ADV Part 2 brochure (fees, minimums, conflicts) and any disciplinary history.
  3. Ask who you will actually work with and what credentials they hold. The advisor versus consultant guide explains which titles are regulated and which are marketing.
  4. Ask about minimums. Form ADV Part 1 does not record account minimums, so they are not shown here. Many asset-based firms require $500,000 or more; hourly planners usually have none.
  5. Get the fee in writing before you sign, including fund expenses and any platform or custody charges on top.

Frequently asked questions

What does fee-only mean?

A fee-only adviser is paid only by its clients, through hourly charges, flat fees, subscriptions or a percentage of the assets it manages. It does not earn commissions on products it recommends. In this directory the label is applied from each firm’s own Form ADV: the firm reports no commission compensation, is not a broker-dealer or registered representative of one, does not act as an insurance agent, and reports no related broker-dealer or insurance agency.

How much does a fee-only financial adviser cost in Louisville?

Form ADV records how firms charge, not what they charge. Of the 26 firms listed here, 17 offer hourly or flat fees and 23 charge a percentage of assets. Each firm’s Form ADV Part 2 brochure, linked from its profile, gives its actual fee schedule. Nationally, asset-based fees commonly run around 1% a year on the first $1 million and fall above that.

How were these Louisville advisers selected?

Every registered investment adviser with an office in Louisville that serves individuals, offers financial planning or portfolio management, and reports no commission or insurance compensation on its Form ADV is listed. Inclusion is free and automatic; no firm pays to appear. The methodology page has the full rules.

Are these advisers fiduciaries?

Registered investment advisers owe their clients a fiduciary duty under the Investment Advisers Act of 1940 for the advice they give. Ask any firm to confirm in writing that it acts as a fiduciary at all times and for all of your accounts.