Financial advisors · New York
Fee-only financial advisors in Rochester, NY
22 fee-only investment advisers have offices in Rochester, New York, according to their Form ADV filings with the SEC and state regulators. 17 offer hourly or flat-fee arrangements, 5 charge only a percentage of the assets they manage, and 17 provide financial planning. 14 are SEC-registered, which generally means at least $100 million under management; the rest are smaller state-registered practices. None reports disciplinary history.
Data from Form ADV filings as of November 6, 2026. Listings are factual and unpaid. Default order puts firms offering financial planning first and high-volume platforms after advice practices; how ordering works.
Novem Group
350 Linden Oaks Suite 140, Rochester, NY 14625 · (585) 348-9525
- Assets managed
- $1.7B
- Individual clients
- 3,513
- Advisory staff
- 50
- Registered with
- SEC
Profile · Website · SEC record
Howe and Rusling, Inc.
165 Culver RD Suite 100, Rochester, NY 14620 · (585) 325-4140
- Assets managed
- $2.4B
- Individual clients
- 1,351
- Advisory staff
- 16
- Registered with
- SEC
Profile · Website · SEC record
Prentice Wealth Management LLC
1150 Penfield RD., Rochester, NY 14625 · (585) 218-0001
- Assets managed
- $568M
- Individual clients
- 1,024
- Advisory staff
- 4
- Registered with
- SEC
Profile · Website · SEC record
Whitney & Company
959 Panorama Trail S Suite 190, Rochester, NY 14625 · (585) 232-6200
- Assets managed
- $1.5B
- Individual clients
- 739
- Advisory staff
- 8
- Registered with
- SEC
Profile · Website · SEC record
W & S Management Services, Inc.
470 Long Pond Road Suite 200, Rochester, NY 14612 · (585) 720-9971
- Assets managed
- $166M
- Individual clients
- 487
- Advisory staff
- 4
- Registered with
- SEC
Profile · Website · SEC record
Seneca Financial Advisors LLC
100 South Clinton Avenue Suite 1640, Rochester, NY 14604 · (585) 203-1211
- Assets managed
- $847M
- Individual clients
- 353
- Advisory staff
- 5
- Registered with
- SEC
Profile · Website · SEC record
Linden Financial Consultants, LLC
150 Allens Creek RD Ste #250, Rochester, NY 14618 · (585) 721-4066
- Assets managed
- Not reported
- Individual clients
- 234
- Advisory staff
- 1
- Registered with
- NY
Profile · Website · SEC record
Northlanding Financial Partners, LLC
90 Linden Oaks Suite 220, Rochester, NY 14625 · (585) 497-5000
- Assets managed
- $152M
- Individual clients
- 172
- Advisory staff
- 2
- Registered with
- SEC
Profile · Website · SEC record
Rochester Investments
1580 W Ridge RD, Rochester, NY 14615 · (585) 568-6656
- Assets managed
- $70M
- Individual clients
- 147
- Advisory staff
- 1
- Registered with
- SEC
Profile · Website · SEC record
Iconoclastic Capital Management LLC
17 Prince Street, Rochester, NY 14607 · (585) 504-1616
- Assets managed
- $68M
- Individual clients
- 141
- Advisory staff
- 3
- Registered with
- SEC
Profile · Website · SEC record
Layline Advisors
19 Prince ST. 3rd Floor, Rochester, NY 14607 · (585) 210-8222
- Assets managed
- $131M
- Individual clients
- 114
- Advisory staff
- 3
- Registered with
- SEC
Profile · Website · SEC record
Barrett Wealth Management
70 Linden Oaks 3rd Floor, Rochester, NY 14625 · (585) 383-5555
- Assets managed
- $22M
- Individual clients
- 79
- Advisory staff
- 1
- Registered with
- NY
Profile · Website · SEC record
Wealth Strategies & Solutions, Ltd.
900 Jefferson Road Suite 301, Rochester, NY 14623 · (585) 678-6950
- Assets managed
- $17M
- Individual clients
- 59
- Advisory staff
- 1
- Registered with
- NY
Profile · Website · SEC record
Highland Wealth Advisory LLC
70 Linden Oaks, Rochester, NY 14625 · (585) 752-1235
- Assets managed
- Not reported
- Individual clients
- 55
- Advisory staff
- 1
- Registered with
- NY
Profile · Website · SEC record
Fiduciary First Advising, LLC
160 Linden Oaks, Rochester, NY 14625 · (585) 330-8031
- Assets managed
- $20M
- Individual clients
- 44
- Advisory staff
- 1
- Registered with
- NY
Profile · Website · SEC record
Elevation Investment Consulting
104 East Avenue, Rochester, NY 14604 · (585) 454-9506
- Assets managed
- $61M
- Individual clients
- 39
- Advisory staff
- 1
- Registered with
- NY
Profile · Website · SEC record
First Main Capital
100 S Clinton Ave 24th Floor, Rochester, NY 14604 · (585) 207-2515
- Assets managed
- $1.9M
- Individual clients
- 4
- Advisory staff
- 1
- Registered with
- WA
Hayes Asset Management, LLC
400 Andrews Street, Suite 600, Rochester, NY 14604 · (585) 730-6951
- Assets managed
- $117M
- Individual clients
- 112
- Advisory staff
- 4
- Registered with
- SEC
Profile · Website · SEC record
Fien Capital Management, LLC
110 Allens Creek Road, Rochester, NY 14618 · (585) 271-8910
- Assets managed
- $138M
- Individual clients
- 107
- Advisory staff
- 2
- Registered with
- SEC
WGS Management Services, Inc
470 Long Pond RD Suite 210, Rochester, NY 14612 · (585) 720-9970
- Assets managed
- $42M
- Individual clients
- 72
- Advisory staff
- 1
- Registered with
- SEC
Indiano Capital Management
120 Linden Oaks Suite 201, Rochester, NY 14625 · (585) 248-9888
- Assets managed
- $254M
- Individual clients
- 50
- Advisory staff
- 2
- Registered with
- SEC
Profile · Website · SEC record
Highroad Wealth Advisers, LLC
70 Linden Oaks 3rd Floor, Rochester, NY 14625 · (585) 261-0218
- Assets managed
- $16M
- Individual clients
- 5
- Advisory staff
- 1
- Registered with
- NY
Not sure which Rochester firm fits?
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Fee-only advisers near Rochester
Another 34 fee-only firms have offices within 30 miles.
- Pittsford 21 firms · 7 mi
- Webster 1 firm · 8 mi
- Fairport 5 firms · 9 mi
- West Henrietta 1 firm · 10 mi
- Mendon 1 firm · 11 mi
- Honeoye Falls 2 firms · 13 mi
- Victor 3 firms · 13 mi
How to choose between them
- Decide how you want to pay. Hourly and flat-fee planners suit people who want a plan and will implement it themselves. A percentage-of-assets fee buys ongoing investment management; on $1 million at 1% that is $10,000 a year, every year.
- Check the SEC record. Each listing links to the firm’s page on the SEC’s Investment Adviser Public Disclosure site, where you can read the Form ADV Part 2 brochure (fees, minimums, conflicts) and any disciplinary history.
- Ask who you will actually work with and what credentials they hold. The advisor versus consultant guide explains which titles are regulated and which are marketing.
- Ask about minimums. Form ADV Part 1 does not record account minimums, so they are not shown here. Many asset-based firms require $500,000 or more; hourly planners usually have none.
- Get the fee in writing before you sign, including fund expenses and any platform or custody charges on top.
Frequently asked questions
What does fee-only mean?
A fee-only adviser is paid only by its clients, through hourly charges, flat fees, subscriptions or a percentage of the assets it manages. It does not earn commissions on products it recommends. In this directory the label is applied from each firm’s own Form ADV: the firm reports no commission compensation, is not a broker-dealer or registered representative of one, does not act as an insurance agent, and reports no related broker-dealer or insurance agency.
How much does a fee-only financial adviser cost in Rochester?
Form ADV records how firms charge, not what they charge. Of the 22 firms listed here, 17 offer hourly or flat fees and 21 charge a percentage of assets. Each firm’s Form ADV Part 2 brochure, linked from its profile, gives its actual fee schedule. Nationally, asset-based fees commonly run around 1% a year on the first $1 million and fall above that.
How were these Rochester advisers selected?
Every registered investment adviser with an office in Rochester that serves individuals, offers financial planning or portfolio management, and reports no commission or insurance compensation on its Form ADV is listed. Inclusion is free and automatic; no firm pays to appear. The methodology page has the full rules.
Are these advisers fiduciaries?
Registered investment advisers owe their clients a fiduciary duty under the Investment Advisers Act of 1940 for the advice they give. Ask any firm to confirm in writing that it acts as a fiduciary at all times and for all of your accounts.