Financial advisors · California
Fee-only financial advisors in Palo Alto, CA
18 fee-only investment advisers have offices in Palo Alto, California, according to their Form ADV filings with the SEC and state regulators. 12 offer hourly or flat-fee arrangements, 5 charge only a percentage of the assets they manage, and 12 provide financial planning. 14 are SEC-registered, which generally means at least $100 million under management; the rest are smaller state-registered practices. 1 firm reports disciplinary history and is listed last.
Data from Form ADV filings as of November 6, 2026. Listings are factual and unpaid. Default order puts firms offering financial planning first and high-volume platforms after advice practices; how ordering works.
Paid partly in stock? Palo Alto is home to large offices of Meta, Google, Apple. Before you meet an adviser, read our plain-English guides to Meta, Google, Apple, and run your numbers in the RSU tax calculator and the vesting schedule calculator. Ask each firm how many clients it advises on RSUs, ESPPs and concentrated stock, and how it charges for that work.
Rebalance LLC
635 Bryant Street #6, Palo Alto, CA 94301 · (650) 396-3900
- Assets managed
- $1.9B
- Individual clients
- 636
- Advisory staff
- 7
- Registered with
- SEC
Profile · Website · SEC record
Sand Hill Global Advisors, LLC
245 Lytton Avenue Suite 300, Palo Alto, CA 94301 · (650) 854-9150
- Assets managed
- $4.4B
- Individual clients
- 546
- Advisory staff
- 16
- Registered with
- SEC
Profile · Website · SEC record
Red Crane Wealth Management, LLC
3000 El Camino Real Building 4, Suite 200, Palo Alto, CA 94306 · (415) 316-0982
- Assets managed
- $152M
- Individual clients
- 155
- Advisory staff
- 3
- Registered with
- SEC
Profile · Website · SEC record
Frank, Rimerman Advisors LLC
1801 Page Mill Road, Palo Alto, CA 94304 · (650) 845-8100
- Assets managed
- $3.4B
- Individual clients
- 106
- Advisory staff
- 3
- Registered with
- SEC
Profile · Website · SEC record
Radiant Wealth Planning
829 Emerson ST, Palo Alto, CA 94301 · (650) 431-7799
- Assets managed
- $15M
- Individual clients
- 59
- Advisory staff
- 2
- Registered with
- AK, CA, VA +
Profile · Website · SEC record
Meyers Wealth Management
2211 Park Blvd, Palo Alto, CA 94306 · (800) 993-2994
- Assets managed
- $96M
- Individual clients
- 40
- Advisory staff
- 1
- Registered with
- CA
Profile · Website · SEC record
Maya Advisors, Inc.
1881 Page Mill Road, Palo Alto, CA 94304 · (650) 704-3074
- Assets managed
- $138M
- Individual clients
- 39
- Advisory staff
- 1
- Registered with
- SEC
Profile · Website · SEC record
Mayfield Advisors, Inc.
438 Cambridge Avenue Suite 100, Palo Alto, CA 94306 · (650) 856-6600
- Assets managed
- $143M
- Individual clients
- 38
- Advisory staff
- 4
- Registered with
- SEC
Profile · Website · SEC record
Holbrook Global Strategies
635 Bryant Street, Palo Alto, CA 94301 · (650) 346-2630
- Assets managed
- $147M
- Individual clients
- 35
- Advisory staff
- 1
- Registered with
- SEC
Profile · Website · SEC record
Kukui Tree Capital Management LLC
2625 Middlefield RD Suite 476, Palo Alto, CA 94306 · (650) 434-0488
- Assets managed
- $105M
- Individual clients
- 23
- Advisory staff
- 1
- Registered with
- SEC
Profile · Website · SEC record
Ententvest Inc.
2100 Geng Road Suite 210, Palo Alto, CA 94303 · (650) 533-7732
- Assets managed
- $7.0M
- Individual clients
- 17
- Advisory staff
- 1
- Registered with
- CA
Profile · Website · SEC record
Cornerstone Capital, Inc.
200 Homer Ave., Palo Alto, CA 94301 · (650) 566-9650
- Assets managed
- $1.4B
- Individual clients
- 125
- Advisory staff
- 3
- Registered with
- SEC
Profile · Website · SEC record
Allocate Management Company, LLC
502 Waverley Street Suite 2, Palo Alto, CA 94301 · (650) 331-4151
- Assets managed
- $3.0B
- Individual clients
- 59
- Advisory staff
- 4
- Registered with
- SEC
Profile · Website · SEC record
Branson Frank a Inc
435 B Middlefield Road, Palo Alto, CA 94301 · (650) 862-2369
- Assets managed
- $223M
- Individual clients
- 11
- Advisory staff
- 1
- Registered with
- SEC
Envisionx Capital, LLC
Palo Alto, CA (office address not published) · (650) 762-9750
- Assets managed
- $1.0M
- Individual clients
- 4
- Advisory staff
- 1
- Registered with
- CA
Profile · Website · SEC record
H&H International Investment, LLC
2479 E Bayshore RD #120, Palo Alto, CA 94303 · (650) 319-6832
- Assets managed
- $25.5B
- Individual clients
- Under 5
- Advisory staff
- 2
- Registered with
- SEC
Insights Investments
3101 Park Blvd, Palo Alto, CA 94306 · (650) 485-0277
- Assets managed
- $46M
- Individual clients
- 33,896
- Advisory staff
- 1
- Registered with
- SEC
Profile · Website · SEC record
Oceaniq Capital, LLC
1881 Page Mill RD., Suite #236, Palo Alto, CA 94304 · (415) 432-7580
- Assets managed
- $334M
- Individual clients
- 448
- Advisory staff
- 4
- Registered with
- SEC
Profile · Website · SEC record
Reports disciplinary history. Read the details on the SEC record before engaging.
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Fee-only advisers near Palo Alto
Another 91 fee-only firms have offices within 30 miles.
- Menlo Park 18 firms · 2 mi
- Mountain View 7 firms · 6 mi
- Los Altos 16 firms · 6 mi
- San Carlos 1 firm · 8 mi
- Woodside 1 firm · 8 mi
- Redwood City 6 firms · 8 mi
- Redwood Shores 3 firms · 8 mi
- Sunnyvale 3 firms · 9 mi
- Cupertino 6 firms · 10 mi
- Foster City 6 firms · 10 mi
- Santa Clara 4 firms · 11 mi
- San Mateo 20 firms · 12 mi
How to choose between them
- Decide how you want to pay. Hourly and flat-fee planners suit people who want a plan and will implement it themselves. A percentage-of-assets fee buys ongoing investment management; on $1 million at 1% that is $10,000 a year, every year.
- Check the SEC record. Each listing links to the firm’s page on the SEC’s Investment Adviser Public Disclosure site, where you can read the Form ADV Part 2 brochure (fees, minimums, conflicts) and any disciplinary history.
- Ask who you will actually work with and what credentials they hold. The advisor versus consultant guide explains which titles are regulated and which are marketing.
- Ask about minimums. Form ADV Part 1 does not record account minimums, so they are not shown here. Many asset-based firms require $500,000 or more; hourly planners usually have none.
- Get the fee in writing before you sign, including fund expenses and any platform or custody charges on top.
Frequently asked questions
What does fee-only mean?
A fee-only adviser is paid only by its clients, through hourly charges, flat fees, subscriptions or a percentage of the assets it manages. It does not earn commissions on products it recommends. In this directory the label is applied from each firm’s own Form ADV: the firm reports no commission compensation, is not a broker-dealer or registered representative of one, does not act as an insurance agent, and reports no related broker-dealer or insurance agency.
How much does a fee-only financial adviser cost in Palo Alto?
Form ADV records how firms charge, not what they charge. Of the 18 firms listed here, 12 offer hourly or flat fees and 18 charge a percentage of assets. Each firm’s Form ADV Part 2 brochure, linked from its profile, gives its actual fee schedule. Nationally, asset-based fees commonly run around 1% a year on the first $1 million and fall above that.
How were these Palo Alto advisers selected?
Every registered investment adviser with an office in Palo Alto that serves individuals, offers financial planning or portfolio management, and reports no commission or insurance compensation on its Form ADV is listed. Inclusion is free and automatic; no firm pays to appear. The methodology page has the full rules.
Are these advisers fiduciaries?
Registered investment advisers owe their clients a fiduciary duty under the Investment Advisers Act of 1940 for the advice they give. Ask any firm to confirm in writing that it acts as a fiduciary at all times and for all of your accounts.