Financial advisors · California
Fee-only financial advisors in San Mateo, CA
20 fee-only investment advisers have offices in San Mateo, California, according to their Form ADV filings with the SEC and state regulators. 15 offer hourly or flat-fee arrangements, 4 charge only a percentage of the assets they manage, and 12 provide financial planning. 7 are SEC-registered, which generally means at least $100 million under management; the rest are smaller state-registered practices. None reports disciplinary history.
Data from Form ADV filings as of November 6, 2026. Listings are factual and unpaid. Default order puts firms offering financial planning first and high-volume platforms after advice practices; how ordering works.
Paid partly in stock? San Mateo is home to large offices of Google, Meta, Oracle. Before you meet an adviser, read our plain-English guides to Google, Meta, Oracle, and run your numbers in the RSU tax calculator and the vesting schedule calculator. Ask each firm how many clients it advises on RSUs, ESPPs and concentrated stock, and how it charges for that work.
Private Portfolios, Inc.
424 North San Mateo Drive Suite 200, San Mateo, CA 94401 · (650) 548-9800
- Assets managed
- $293M
- Individual clients
- 259
- Advisory staff
- 2
- Registered with
- SEC
Profile · Website · SEC record
International Asset Management
411 Borel Avenue Suite 502, San Mateo, CA 94402 · (415) 358-0138
- Assets managed
- $173M
- Individual clients
- 188
- Advisory staff
- 5
- Registered with
- SEC
Profile · Website · SEC record
King Wealth Advisors, LLC
1900 South Norfolk Street Suite 350, San Mateo, CA 94403 · (650) 435-3918
- Assets managed
- $94M
- Individual clients
- 66
- Advisory staff
- 1
- Registered with
- CA
Profile · Website · SEC record
Roach Investment Services
177 Bovet Road, Suite 600, San Mateo, CA 94402 · (650) 638-2339
- Assets managed
- $56M
- Individual clients
- 59
- Advisory staff
- 1
- Registered with
- CA
Profile · Website · SEC record
Chen Financial Group, LLC
1600 W. Hillsdale Blvd Suite 102, San Mateo, CA 94402 · (650) 631-0600
- Assets managed
- Not reported
- Individual clients
- 54
- Advisory staff
- 1
- Registered with
- CA
Profile · Website · SEC record
Caregen Wealth Management
1825 S. Grant Street Suite 200, San Mateo, CA 94402 · (650) 288-3060
- Assets managed
- $110M
- Individual clients
- 51
- Advisory staff
- 1
- Registered with
- SEC
Profile · Website · SEC record
Tamarind Financial Planning
1900 S. Norfolk ST Suite 350, San Mateo, CA 94403 · (650) 667-8691
- Assets managed
- Not reported
- Individual clients
- 50
- Advisory staff
- 3
- Registered with
- CA
Profile · Website · SEC record
Gilmore Financial Services, LLC
411 Borel Avenue Suite 501, San Mateo, CA 94402 · (650) 432-6110
- Assets managed
- $36M
- Individual clients
- 45
- Advisory staff
- 1
- Registered with
- CA
Marim Wealth Planning
1900 S. Norfolk Street Suite 350, San Mateo, CA 94403 · (650) 249-3111
- Assets managed
- $31M
- Individual clients
- 44
- Advisory staff
- 1
- Registered with
- CA
Profile · Website · SEC record
Balopole Investment Management Corporation
1611 Borel PL Suite 1, San Mateo, CA 94402 · (650) 574-1307
- Assets managed
- $32M
- Individual clients
- 34
- Advisory staff
- 1
- Registered with
- CA
Profile · Website · SEC record
Gosho Financial Group
1900 S Norfolk Street Suite 350, San Mateo, CA 94403 · (650) 931-2518
- Assets managed
- $25M
- Individual clients
- 33
- Advisory staff
- 1
- Registered with
- CA
Profile · Website · SEC record
Grealish Investment Counseling LLC
1710 South Amphlett Blvd Suite 117, San Mateo, CA 94402 · (650) 952-5488
- Assets managed
- Not reported
- Individual clients
- 2
- Advisory staff
- 1
- Registered with
- CA
Profile · Website · SEC record
Clear Retirement Advice LLC
1900 S Norfolk ST, Suite 350, San Mateo, CA 94403 · (650) 446-5440
- Assets managed
- $153M
- Individual clients
- 56
- Advisory staff
- 1
- Registered with
- SEC
Profile · Website · SEC record
Alpha Rush, LLC
3 E. Third Avenue Ste. 200, San Mateo, CA 94401 · (650) 378-1314
- Assets managed
- $21M
- Individual clients
- 30
- Advisory staff
- 1
- Registered with
- CA
Golden State Advisors, LLC
3 East Third Ave. Suite 200, San Mateo, CA 94401 · (650) 762-6838
- Assets managed
- $7.1M
- Individual clients
- 13
- Advisory staff
- 1
- Registered with
- CA
Profile · Website · SEC record
Integrated Financial Strategies, Inc.
177 Bovet Road Suite 600, San Mateo, CA 94402 · (650) 638-2321
- Assets managed
- $75M
- Individual clients
- 12
- Advisory staff
- 1
- Registered with
- CA
Kestrel Investment Management Corp
411 Borel Avenue Suite 403, San Mateo, CA 94402 · (650) 572-9450
- Assets managed
- $180M
- Individual clients
- 6
- Advisory staff
- 4
- Registered with
- SEC
Profile · Website · SEC record
Novice Capital LLC
3 East 3rd Avenue Suite 200, San Mateo, CA 94401 · (650) 200-0885
- Assets managed
- $12M
- Individual clients
- 5
- Advisory staff
- 1
- Registered with
- CA
Step Advisers, LLC
300 S. Ellsworth Ave., San Mateo, CA 94401 · (650) 241-8184
- Assets managed
- Not reported
- Individual clients
- 80,707
- Advisory staff
- 1
- Registered with
- SEC
Profile · Website · SEC record
Fuller & Thaler Asset Management Inc
411 Borel Avenue Suite 300, San Mateo, CA 94402 · (650) 931-1500
- Assets managed
- $30.3B
- Individual clients
- 5,756
- Advisory staff
- 11
- Registered with
- SEC
Profile · Website · SEC record
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Fee-only advisers near San Mateo
Another 81 fee-only firms have offices within 30 miles.
- Foster City 6 firms · 3 mi
- Burlingame 7 firms · 4 mi
- Redwood City 6 firms · 4 mi
- Redwood Shores 3 firms · 4 mi
- San Carlos 1 firm · 4 mi
- Millbrae 1 firm · 6 mi
- Woodside 1 firm · 8 mi
- South San Francisco 2 firms · 10 mi
- Menlo Park 18 firms · 10 mi
- Palo Alto 18 firms · 12 mi
- Alameda 2 firms · 15 mi
- Los Altos 16 firms · 16 mi
How to choose between them
- Decide how you want to pay. Hourly and flat-fee planners suit people who want a plan and will implement it themselves. A percentage-of-assets fee buys ongoing investment management; on $1 million at 1% that is $10,000 a year, every year.
- Check the SEC record. Each listing links to the firm’s page on the SEC’s Investment Adviser Public Disclosure site, where you can read the Form ADV Part 2 brochure (fees, minimums, conflicts) and any disciplinary history.
- Ask who you will actually work with and what credentials they hold. The advisor versus consultant guide explains which titles are regulated and which are marketing.
- Ask about minimums. Form ADV Part 1 does not record account minimums, so they are not shown here. Many asset-based firms require $500,000 or more; hourly planners usually have none.
- Get the fee in writing before you sign, including fund expenses and any platform or custody charges on top.
Frequently asked questions
What does fee-only mean?
A fee-only adviser is paid only by its clients, through hourly charges, flat fees, subscriptions or a percentage of the assets it manages. It does not earn commissions on products it recommends. In this directory the label is applied from each firm’s own Form ADV: the firm reports no commission compensation, is not a broker-dealer or registered representative of one, does not act as an insurance agent, and reports no related broker-dealer or insurance agency.
How much does a fee-only financial adviser cost in San Mateo?
Form ADV records how firms charge, not what they charge. Of the 20 firms listed here, 15 offer hourly or flat fees and 16 charge a percentage of assets. Each firm’s Form ADV Part 2 brochure, linked from its profile, gives its actual fee schedule. Nationally, asset-based fees commonly run around 1% a year on the first $1 million and fall above that.
How were these San Mateo advisers selected?
Every registered investment adviser with an office in San Mateo that serves individuals, offers financial planning or portfolio management, and reports no commission or insurance compensation on its Form ADV is listed. Inclusion is free and automatic; no firm pays to appear. The methodology page has the full rules.
Are these advisers fiduciaries?
Registered investment advisers owe their clients a fiduciary duty under the Investment Advisers Act of 1940 for the advice they give. Ask any firm to confirm in writing that it acts as a fiduciary at all times and for all of your accounts.