Financial advisors · California

Fee-only financial advisors in San Mateo, CA

20 fee-only investment advisers have offices in San Mateo, California, according to their Form ADV filings with the SEC and state regulators. 15 offer hourly or flat-fee arrangements, 4 charge only a percentage of the assets they manage, and 12 provide financial planning. 7 are SEC-registered, which generally means at least $100 million under management; the rest are smaller state-registered practices. None reports disciplinary history.

Data from Form ADV filings as of November 6, 2026. Listings are factual and unpaid. Default order puts firms offering financial planning first and high-volume platforms after advice practices; how ordering works.

Paid partly in stock? San Mateo is home to large offices of Google, Meta, Oracle. Before you meet an adviser, read our plain-English guides to Google, Meta, Oracle, and run your numbers in the RSU tax calculator and the vesting schedule calculator. Ask each firm how many clients it advises on RSUs, ESPPs and concentrated stock, and how it charges for that work.

Showing 20 of 20

Private Portfolios, Inc.

424 North San Mateo Drive Suite 200, San Mateo, CA 94401 · (650) 548-9800

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$293M
Individual clients
259
Advisory staff
2
Registered with
SEC

King Wealth Advisors, LLC

1900 South Norfolk Street Suite 350, San Mateo, CA 94403 · (650) 435-3918

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$94M
Individual clients
66
Advisory staff
1
Registered with
CA

Roach Investment Services

177 Bovet Road, Suite 600, San Mateo, CA 94402 · (650) 638-2339

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$56M
Individual clients
59
Advisory staff
1
Registered with
CA

Chen Financial Group, LLC

1600 W. Hillsdale Blvd Suite 102, San Mateo, CA 94402 · (650) 631-0600

  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
Not reported
Individual clients
54
Advisory staff
1
Registered with
CA

Caregen Wealth Management

1825 S. Grant Street Suite 200, San Mateo, CA 94402 · (650) 288-3060

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$110M
Individual clients
51
Advisory staff
1
Registered with
SEC

Tamarind Financial Planning

1900 S. Norfolk ST Suite 350, San Mateo, CA 94403 · (650) 667-8691

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
Not reported
Individual clients
50
Advisory staff
3
Registered with
CA

Marim Wealth Planning

1900 S. Norfolk Street Suite 350, San Mateo, CA 94403 · (650) 249-3111

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$31M
Individual clients
44
Advisory staff
1
Registered with
CA

Gosho Financial Group

1900 S Norfolk Street Suite 350, San Mateo, CA 94403 · (650) 931-2518

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$25M
Individual clients
33
Advisory staff
1
Registered with
CA

Alpha Rush, LLC

3 E. Third Avenue Ste. 200, San Mateo, CA 94401 · (650) 378-1314

  • Percentage of assets
Assets managed
$21M
Individual clients
30
Advisory staff
1
Registered with
CA

Novice Capital LLC

3 East 3rd Avenue Suite 200, San Mateo, CA 94401 · (650) 200-0885

  • Percentage of assets
Assets managed
$12M
Individual clients
5
Advisory staff
1
Registered with
CA

Step Advisers, LLC

300 S. Ellsworth Ave., San Mateo, CA 94401 · (650) 241-8184

  • High-volume platform
Assets managed
Not reported
Individual clients
80,707
Advisory staff
1
Registered with
SEC

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Fee-only advisers near San Mateo

Another 81 fee-only firms have offices within 30 miles.

How to choose between them

  1. Decide how you want to pay. Hourly and flat-fee planners suit people who want a plan and will implement it themselves. A percentage-of-assets fee buys ongoing investment management; on $1 million at 1% that is $10,000 a year, every year.
  2. Check the SEC record. Each listing links to the firm’s page on the SEC’s Investment Adviser Public Disclosure site, where you can read the Form ADV Part 2 brochure (fees, minimums, conflicts) and any disciplinary history.
  3. Ask who you will actually work with and what credentials they hold. The advisor versus consultant guide explains which titles are regulated and which are marketing.
  4. Ask about minimums. Form ADV Part 1 does not record account minimums, so they are not shown here. Many asset-based firms require $500,000 or more; hourly planners usually have none.
  5. Get the fee in writing before you sign, including fund expenses and any platform or custody charges on top.

Frequently asked questions

What does fee-only mean?

A fee-only adviser is paid only by its clients, through hourly charges, flat fees, subscriptions or a percentage of the assets it manages. It does not earn commissions on products it recommends. In this directory the label is applied from each firm’s own Form ADV: the firm reports no commission compensation, is not a broker-dealer or registered representative of one, does not act as an insurance agent, and reports no related broker-dealer or insurance agency.

How much does a fee-only financial adviser cost in San Mateo?

Form ADV records how firms charge, not what they charge. Of the 20 firms listed here, 15 offer hourly or flat fees and 16 charge a percentage of assets. Each firm’s Form ADV Part 2 brochure, linked from its profile, gives its actual fee schedule. Nationally, asset-based fees commonly run around 1% a year on the first $1 million and fall above that.

How were these San Mateo advisers selected?

Every registered investment adviser with an office in San Mateo that serves individuals, offers financial planning or portfolio management, and reports no commission or insurance compensation on its Form ADV is listed. Inclusion is free and automatic; no firm pays to appear. The methodology page has the full rules.

Are these advisers fiduciaries?

Registered investment advisers owe their clients a fiduciary duty under the Investment Advisers Act of 1940 for the advice they give. Ask any firm to confirm in writing that it acts as a fiduciary at all times and for all of your accounts.