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Financial advisors · California

Fee-only financial advisors in San Diego, CA

From SEC and state Form ADV filingsUpdated 2026-11-07

106 fee-only investment advisers have offices in San Diego, California, according to their Form ADV filings with the SEC and state regulators. 77 offer hourly or flat-fee arrangements, 27 charge only a percentage of the assets they manage, and 81 provide financial planning. 65 are SEC-registered, which generally means at least $100 million under management; the rest are smaller state-registered practices. 2 firms report disciplinary history and are listed last.

Data from Form ADV filings as of November 6, 2026. Listings are factual and unpaid. Default order puts firms offering financial planning first and high-volume platforms after advice practices; how ordering works.

Paid partly in stock? San Diego is home to large offices of Apple, Amazon. Before you meet an adviser, read our plain-English guides to Apple, Amazon, and run your numbers in the RSU tax calculator and the vesting schedule calculator. Ask each firm how many clients it advises on RSUs, ESPPs and concentrated stock, and how it charges for that work.

Showing 106 of 106

Pure Financial Advisors, LLC

3131 Camino Del Rio N Suite 1550, San Diego, CA 92108 · (866) 876-7873

  • Percentage of assets
  • Fixed fee
  • Financial planning
Assets managed
$11.1B
Individual clients
7,503
Advisory staff
76
Registered with
SEC

Profile · Website · SEC record

Nectarine

1650 Garnet Avenue #1090, San Diego, CA 92109 · (858) 779-0115

  • Fixed fee
  • Financial planning
Assets managed
Not reported
Individual clients
3,210
Advisory staff
28
Registered with
SEC

Profile · Website · SEC record

Tidemark, LLC

5405 Morehouse DR. Suite 345, San Diego, CA 92121 · (888) 791-0197

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$463M
Individual clients
849
Advisory staff
8
Registered with
SEC

Profile · Website · SEC record

Premier Wealth Advisors, LLC

12531 High Bluff Drive Suite 110, San Diego, CA 92130 · (858) 668-0776

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$695M
Individual clients
490
Advisory staff
6
Registered with
SEC

Profile · Website · SEC record

Ats Wealth Management

5435 Oberlin DR. Suite 200, San Diego, CA 92121 · (858) 643-5757

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$384M
Individual clients
471
Advisory staff
4
Registered with
SEC

Profile · Website · SEC record

Kachkovsky & Fisher, Inc.

3202 Governor Drive Suite 204, San Diego, CA 92122 · (858) 450-9711

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$305M
Individual clients
439
Advisory staff
3
Registered with
SEC

Profile · Website · SEC record

Ted Buchan & Company

12396 World Trade Drive Suite 112, San Diego, CA 92128 · (858) 605-0686

  • Percentage of assets
  • Fixed fee
  • Financial planning
Assets managed
$413M
Individual clients
383
Advisory staff
2
Registered with
SEC

Profile · Website · SEC record

Beta Wealth Group, Inc

11421 W. Bernardo Court, San Diego, CA 92127 · (858) 207-3377

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$460M
Individual clients
378
Advisory staff
3
Registered with
SEC

Profile · Website · SEC record

Pathview Wealth Advisors

1455 Frazee Road Suite 700, San Diego, CA 92108 · (619) 295-0200

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$583M
Individual clients
362
Advisory staff
6
Registered with
SEC

Profile · Website · SEC record

M Wealth Management, LLC

13520 Evening Creek DR. North Suite 130, San Diego, CA 92128 · (855) 635-2763

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$178M
Individual clients
358
Advisory staff
3
Registered with
SEC

Profile · Website · SEC record

Simplifi, Inc.

9666 Businesspark Ave Suite 111, San Diego, CA 92131 · (858) 695-6600

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$276M
Individual clients
301
Advisory staff
1
Registered with
SEC

Profile · Website · SEC record

Stirling Financial Group

402 West Broadway Suite 1100, San Diego, CA 92101 · (619) 435-1210

  • Percentage of assets
  • Fixed fee
  • Financial planning
Assets managed
$180M
Individual clients
288
Advisory staff
2
Registered with
SEC

Profile · Website · SEC record

Zermatt Wealth Advisors

2251 San Diego Ave Suite B-257, San Diego, CA 92110 · (619) 491-0225

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$207M
Individual clients
260
Advisory staff
2
Registered with
SEC

Profile · Website · SEC record

Willow Creek Financial

9820 Willow Creek Road Suite 210, San Diego, CA 92131 · (858) 634-3232

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$529M
Individual clients
238
Advisory staff
5
Registered with
SEC

Profile · Website · SEC record

Blue Summit Wealth Management

4660 la Jolla Village Drive Suites 100 & 200, San Diego, CA 92122 · (619) 698-4330

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$211M
Individual clients
228
Advisory staff
2
Registered with
SEC

Profile · Website · SEC record

Practicecfo Investments

13400 Sabre Springs Parkway Suite 255, San Diego, CA 92128 · (800) 675-2712

  • Percentage of assets
  • Fixed fee
  • Financial planning
Assets managed
$402M
Individual clients
211
Advisory staff
12
Registered with
SEC

Profile · Website · SEC record

Platt Wealth Management

3838 Camino Del Rio North Suite 365, San Diego, CA 92108 · (619) 255-9554

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$391M
Individual clients
197
Advisory staff
3
Registered with
SEC

Profile · Website · SEC record

Brian D. Lowder, Inc.

12760 High Bluff Drive, Suite 370, San Diego, CA 92130 · (858) 794-6800

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$388M
Individual clients
195
Advisory staff
3
Registered with
SEC

Profile · Website · SEC record

RJ Patterson Group

402 West Broadway Suite 2600, San Diego, CA 92101 · (619) 331-4133

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$142M
Individual clients
189
Advisory staff
2
Registered with
SEC

Profile · Website · SEC record

Fiduciary Benefits Group

San Diego, CA (office address not published) · (844) 967-8491

  • Percentage of assets
  • Fixed fee
  • Financial planning
Assets managed
$1.1B
Individual clients
188
Advisory staff
3
Registered with
SEC

Profile · Website · SEC record

Dean Roland Russell, LLC

16880 West Bernardo Drive, Suite 170, San Diego, CA 92127 · (858) 485-8547

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$351M
Individual clients
175
Advisory staff
4
Registered with
SEC

Profile · Website · SEC record

Wealth Alliance, LLC

12544 High Bluff Drive Suite 200, San Diego, CA 92130 · (858) 793-0513

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$70M
Individual clients
172
Advisory staff
2
Registered with
CA

Profile · Website · SEC record

Decision Investments, Inc.

4445 Eastgate Mall Ste 200, San Diego, CA 92121 · (858) 812-3026

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$155M
Individual clients
135
Advisory staff
2
Registered with
SEC

Profile · Website · SEC record

Coastedge Partners, LLC

4655 Executive Drive Suite 325, San Diego, CA 92121 · (858) 997-2777

  • Percentage of assets
  • Fixed fee
  • Financial planning
Assets managed
$2.1B
Individual clients
131
Advisory staff
5
Registered with
SEC

Profile · Website · SEC record

Define Financial, LLC

12526 High Bluff Drive Suite 270, San Diego, CA 92130 · (858) 345-1197

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$315M
Individual clients
119
Advisory staff
5
Registered with
SEC

Profile · Website · SEC record

Eiger Wealth Management, LLC

16855 West Bernardo Drive Suite 310, San Diego, CA 92127 · (858) 769-0100

  • Percentage of assets
  • Fixed fee
  • Financial planning
Assets managed
$339M
Individual clients
118
Advisory staff
4
Registered with
SEC

Profile · Website · SEC record

Clelland & Company Inc

5151 Shoreham Place, Suite 130, San Diego, CA 92122 · (858) 587-8700

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$466M
Individual clients
95
Advisory staff
2
Registered with
SEC

Profile · Website · SEC record

Goldman Wealth Management

12544 High Bluff Drive Suite 200, San Diego, CA 92130 · (858) 361-3698

  • Percentage of assets
  • Fixed fee
  • Financial planning
Assets managed
$120M
Individual clients
95
Advisory staff
1
Registered with
SEC

Profile · Website · SEC record

Osborne Capital Management

1545 Grand Avenue, San Diego, CA 92109 · (858) 373-7591

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$27M
Individual clients
91
Advisory staff
1
Registered with
CA

Profile · SEC record

Kaiyo Wealth LLC

3511 Camino Del Rio S Suite 204, San Diego, CA 92108 · (858) 252-4403

  • Percentage of assets
  • Fixed fee
  • Financial planning
Assets managed
$240M
Individual clients
86
Advisory staff
3
Registered with
SEC

Profile · Website · SEC record

Pacific Point Advisors, LLC

12626 High Bluff Drive Suite 200, San Diego, CA 92130 · (858) 356-6600

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$390M
Individual clients
84
Advisory staff
3
Registered with
SEC

Profile · Website · SEC record

Awm Global Advisors

750 B Street Suite 2850, San Diego, CA 92101 · (619) 225-7600

  • Percentage of assets
  • Financial planning
Assets managed
$59M
Individual clients
66
Advisory staff
3
Registered with
SEC

Profile · Website · SEC record

Stolper & Co., Inc.

2305 Historic Decatur RD Suite 100, San Diego, CA 92106 · (619) 231-9102

  • Percentage of assets
  • Fixed fee
  • Financial planning
Assets managed
$616M
Individual clients
60
Advisory staff
2
Registered with
SEC

Profile · Website · SEC record

Lewis Advisory Group

San Diego, CA (office address not published) · (619) 203-8847

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$73M
Individual clients
52
Advisory staff
1
Registered with
CA

Profile · Website · SEC record

Ward & Associates

3525 Del Mar Heights Road # 333, San Diego, CA 92130 · (858) 759-5330

  • Percentage of assets
  • Hourly
  • Financial planning
Assets managed
$187M
Individual clients
49
Advisory staff
2
Registered with
SEC

Profile · Website · SEC record

Focused Mission Financial

11440 W. Bernardo Court Suite 300, San Diego, CA 92127 · (619) 279-5002

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$65M
Individual clients
49
Advisory staff
1
Registered with
CA

Profile · Website · SEC record

Wealthetic LLC

5755 Oberlin DR #301, San Diego, CA 92121 · (858) 750-1618

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$16M
Individual clients
47
Advisory staff
2
Registered with
CA

Profile · Website · SEC record

Clearview Financial, Inc.

11622 El Camino Real 100, San Diego, CA 92130 · (858) 450-3200

  • Percentage of assets
  • Fixed fee
  • Financial planning
Assets managed
$101M
Individual clients
44
Advisory staff
2
Registered with
CA, LA

Profile · Website · SEC record

Taxable Wealth

13520 Evening Creek DR N Ste 130, San Diego, CA 92128 · (858) 221-7521

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$91M
Individual clients
40
Advisory staff
2
Registered with
CA

Profile · Website · SEC record

Elite Wealth Management, LLC

2727 Camino Del Rio S Suite 150, San Diego, CA 92108 · (858) 372-2762

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$1.6M
Individual clients
35
Advisory staff
1
Registered with
CA

Profile · Website · SEC record

Socialtrader

750 B Street Suite 1960, San Diego, CA 92101 · (209) 732-8731

  • Percentage of assets
  • Subscription
  • Financial planning
Assets managed
$73K
Individual clients
31
Advisory staff
1
Registered with
SEC

Profile · Website · SEC record

Azimuth Wealth Advisors

12636 High Bluff Drive Suite 400, San Diego, CA 92130 · (858) 225-8210

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$40M
Individual clients
19
Advisory staff
2
Registered with
CA

Profile · Website · SEC record

Allora Wealth, LLC

San Diego, CA (office address not published) · (619) 259-0429

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$12M
Individual clients
16
Advisory staff
1
Registered with
CA

Profile · Website · SEC record

Thrive Portfolios

1650 Garnet Ave. #1137, San Diego, CA 92109 · (858) 208-0405

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$2.9M
Individual clients
16
Advisory staff
1
Registered with
CA

Profile · Website · SEC record

Create Your Path LLC

San Diego, CA (office address not published) · (619) 483-8690

  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$1.6M
Individual clients
14
Advisory staff
1
Registered with
CA

Profile · Website · SEC record

Torren Management, LLC

401 B Street Suite 1900, San Diego, CA 92101 · (619) 649-0700

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$373M
Individual clients
6
Advisory staff
4
Registered with
SEC

Profile · Website · SEC record

Chan, Arden

34800 Bob Wilson DR, Bldg 3-4, San Diego, CA 92134 · (619) 453-6791

  • Hourly
  • Financial planning
Assets managed
Not reported
Individual clients
Under 5
Advisory staff
1
Registered with
CA

Profile · SEC record

Harvesting Gains Corporation

7636 Marker RD, San Diego, CA 92130 · (619) 300-6945

  • Percentage of assets
  • Financial planning
Assets managed
Not reported
Individual clients
Under 5
Advisory staff
1
Registered with
CA

Profile · SEC record

LM Advisors LLC

750 B Street Suite 3020, San Diego, CA 92101 · (619) 814-1400

  • Percentage of assets
  • Fixed fee
Assets managed
$2.9B
Individual clients
540
Advisory staff
8
Registered with
SEC

Profile · Website · SEC record

Zermatt Wealth Partners

2251 San Diego Ave. Suite B-257, San Diego, CA 92110 · (619) 491-0225

  • Percentage of assets
  • Hourly
  • Fixed fee
Assets managed
$158M
Individual clients
209
Advisory staff
4
Registered with
SEC

Profile · Website · SEC record

Axion Wealth Advisors

6265 Greenwich Drive Ste. 150, San Diego, CA 92122 · (760) 473-9109

  • Percentage of assets
Assets managed
$59M
Individual clients
87
Advisory staff
4
Registered with
CA, LA

Profile · SEC record

Liberty Solutions Advisors

2801 Camino Del Rio South Suite 315-4, San Diego, CA 92108 · (619) 246-2746

  • Percentage of assets
Assets managed
$7.5M
Individual clients
29
Advisory staff
1
Registered with
CA

Profile · SEC record

Yield Growth Advisors

12526 High Bluff Drive Suite 300, San Diego, CA 92130 · (619) 629-0072

  • Percentage of assets
Assets managed
$4.8M
Individual clients
Under 5
Advisory staff
1
Registered with
CA

Profile · Website · SEC record

Mission Hills Financial Advisory LLC

1633 West Lewis ST, San Diego, CA 92103 · (619) 294-9420

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$274M
Individual clients
301
Advisory staff
4
Registered with
SEC

Profile · Website · SEC record

Reports disciplinary history. Read the details on the SEC record before engaging.

Centurion Counsel Inc

4995 Murphy Canyon Road Suite 300, San Diego, CA 92123 · (619) 391-2383

  • Percentage of assets
Assets managed
$57M
Individual clients
52
Advisory staff
2
Registered with
CA, PA, TX

Profile · Website · SEC record

Reports disciplinary history. Read the details on the SEC record before engaging.

Not sure which San Diego firm fits?

Tell us what you need. We will suggest up to three fee-only firms that fit, and with your permission introduce you. Free, no obligation.

What do you want help with?

Fee-only advisers near San Diego

Another 62 fee-only firms have offices within 30 miles.

How to choose between them

  1. Decide how you want to pay. Hourly and flat-fee planners suit people who want a plan and will implement it themselves. A percentage-of-assets fee buys ongoing investment management; on $1 million at 1% that is $10,000 a year, every year.
  2. Check the SEC record. Each listing links to the firm’s page on the SEC’s Investment Adviser Public Disclosure site, where you can read the Form ADV Part 2 brochure (fees, minimums, conflicts) and any disciplinary history.
  3. Ask who you will actually work with and what credentials they hold. The advisor versus consultant guide explains which titles are regulated and which are marketing.
  4. Ask about minimums. Form ADV Part 1 does not record account minimums, so they are not shown here. Many asset-based firms require $500,000 or more; hourly planners usually have none.
  5. Get the fee in writing before you sign, including fund expenses and any platform or custody charges on top.

Frequently asked questions

What does fee-only mean?

A fee-only adviser is paid only by its clients, through hourly charges, flat fees, subscriptions or a percentage of the assets it manages. It does not earn commissions on products it recommends. In this directory the label is applied from each firm’s own Form ADV: the firm reports no commission compensation, is not a broker-dealer or registered representative of one, does not act as an insurance agent, and reports no related broker-dealer or insurance agency.

How much does a fee-only financial adviser cost in San Diego?

Form ADV records how firms charge, not what they charge. Of the 106 firms listed here, 77 offer hourly or flat fees and 103 charge a percentage of assets. Each firm’s Form ADV Part 2 brochure, linked from its profile, gives its actual fee schedule. Nationally, asset-based fees commonly run around 1% a year on the first $1 million and fall above that.

How were these San Diego advisers selected?

Every registered investment adviser with an office in San Diego that serves individuals, offers financial planning or portfolio management, and reports no commission or insurance compensation on its Form ADV is listed. Inclusion is free and automatic; no firm pays to appear. The methodology page has the full rules.

Are these advisers fiduciaries?

Registered investment advisers owe their clients a fiduciary duty under the Investment Advisers Act of 1940 for the advice they give. Ask any firm to confirm in writing that it acts as a fiduciary at all times and for all of your accounts.