Fee-only adviser · San Diego, CA
Pure Financial Advisors, LLC
Pure Financial Advisors, LLC is a fee-only investment adviser registered with the U.S. Securities and Exchange Commission, with its main office in San Diego, California. On its latest Form ADV, filed November 2, 2026, it reports $11.1B in regulatory assets under management, 7,503 individual clients and 76 employees who give investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.
Key facts from Form ADV
| Registration | SEC-registered |
|---|---|
| Firm CRD number | 144316 · SEC file 801-70137 |
| Office | 3131 Camino Del Rio N Suite 1550 San Diego, CA 92108 |
| Phone | (866) 876-7873 |
| Website | purefinancial.com |
| Regulatory assets under management | $11.1B ($10.9B discretionary) |
| Individual clients | 3,936 non-high-net-worth, 3,567 high-net-worth |
| Financial planning clients | More than 500 |
| How it charges | Percentage of assets, Fixed fee |
| Services | Financial planning, Portfolio management, Pension consulting, Selection of other advisers, Educational seminars |
| Employees | 204 |
| Disciplinary disclosures | None reported |
| Latest Form ADV filing | November 2, 2026 |
Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.
What this means for you
- It offers hourly or fixed-fee arrangements, so you may be able to pay for a plan without handing over your investments.
- It also charges a percentage of assets managed for ongoing investment management.
- Most of its individual clients are not high-net-worth, so it is likely to work with people who are still building assets.
- It provides financial planning services, not only portfolio management.
- It reports no disciplinary history on Form ADV.
Before you hire any adviser
Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.
Other fee-only advisers in San Diego
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- Wilsey Asset Management Incorporated $768M
- Premier Wealth Advisors, LLC $695M
- Ats Wealth Management $384M
See all 106 fee-only advisers in San Diego →
Nearby
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- Del Mar 6 firms
- La Mesa 2 firms
- Solana Beach 4 firms
- Coronado 4 firms
- Rancho Santa Fe 7 firms
- El Cajon 1 firm
- Poway 1 firm
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