Fee-only adviser · Madison, WI
2nd Market Capital Advisory Corp.
2nd Market Capital Advisory Corp. is a fee-only investment adviser registered with the securities regulators of Indiana, Wisconsin, with its main office in Madison, Wisconsin. On its latest Form ADV, filed March 4, 2026, it reports $47M in regulatory assets under management, 35 individual clients and 3 employees who give investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.
Key facts from Form ADV
| Registration | State-registered: Indiana, Wisconsin |
|---|---|
| Firm CRD number | 111562 |
| Office | 650 N. High Point Road Madison, WI 53717 |
| Phone | (608) 833-7793 |
| Website | www.2ndmarketcapital.com |
| Regulatory assets under management | $47M |
| Individual clients | 27 non-high-net-worth, 8 high-net-worth |
| Financial planning clients | Not reported |
| How it charges | Percentage of assets, Other |
| Services | Portfolio management |
| Employees | 4 |
| Disciplinary disclosures | None reported |
| Latest Form ADV filing | March 4, 2026 |
Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.
What this means for you
- It also charges a percentage of assets managed for ongoing investment management.
- Most of its individual clients are not high-net-worth, so it is likely to work with people who are still building assets.
- It reports no disciplinary history on Form ADV.
Before you hire any adviser
Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.
Other fee-only advisers in Madison
- Madison Partners $1.3B
- Resonant Capital Advisors, LLC $3.0B
- Enrich Financial Partners LLC $557M
- Isthmus Partners, LLC $1.4B
- T. Anton Investment House, Inc. $367M
- Atlatl Advisers $393M
See all 23 fee-only advisers in Madison →
Nearby
Comparing several firms? Tell us what you need and we will suggest fee-only advisers that fit. Work at 2nd Market Capital Advisory Corp.? Update this listing.