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Financial advisors · Wisconsin

Fee-only financial advisors in Madison, WI

From SEC and state Form ADV filingsUpdated 2026-11-07

23 fee-only investment advisers have offices in Madison, Wisconsin, according to their Form ADV filings with the SEC and state regulators. 16 offer hourly or flat-fee arrangements, 6 charge only a percentage of the assets they manage, and 19 provide financial planning. 16 are SEC-registered, which generally means at least $100 million under management; the rest are smaller state-registered practices. 1 firm reports disciplinary history and is listed last.

Data from Form ADV filings as of November 6, 2026. Listings are factual and unpaid. Default order puts firms offering financial planning first and high-volume platforms after advice practices; how ordering works.

Showing 23 of 23

Madison Partners

1502 W Broadway Suite 301, Madison, WI 53713 · (608) 210-1021

  • Percentage of assets
  • Financial planning
Assets managed
$1.3B
Individual clients
2,042
Advisory staff
17
Registered with
SEC

Profile · Website · SEC record

Isthmus Partners, LLC

1 South Pinckney Street Suite 800, Madison, WI 53703 · (608) 729-0949

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$1.4B
Individual clients
357
Advisory staff
8
Registered with
SEC

Profile · Website · SEC record

Atlatl Advisers

2921 Landmark Place Ste 501, Madison, WI 53713 · (608) 351-4500

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$393M
Individual clients
260
Advisory staff
7
Registered with
SEC

Profile · Website · SEC record

Calculated Wealth

2921 Landmark Place Suite 215-#332, Madison, WI 53713 · (608) 400-4072

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$201M
Individual clients
194
Advisory staff
4
Registered with
SEC

Profile · Website · SEC record

Walleye Partners LLC

551 W Main Street Suite 200, Madison, WI 53703 · (608) 332-8434

  • Percentage of assets
  • Financial planning
Assets managed
$277M
Individual clients
93
Advisory staff
3
Registered with
SEC

Profile · Website · SEC record

Evolution Financial LLC

2701 International Lane Suite 203, Madison, WI 53704 · (608) 229-1335

  • Percentage of assets
  • Hourly
  • Fixed fee
  • Financial planning
Assets managed
$39M
Individual clients
73
Advisory staff
1
Registered with
WI

Profile · Website · SEC record

Mapt Capital

6709 Raymond Road Suite 124, Madison, WI 53719 · (608) 298-6489

  • Percentage of assets
  • Fixed fee
  • Financial planning
Assets managed
$10M
Individual clients
15
Advisory staff
3
Registered with
WI

Profile · Website · SEC record

Lindenwood Financial LLC

622 West Washington Avenue Suite 100, Madison, WI 53703 · (608) 218-4646

  • Percentage of assets
  • Fixed fee
  • Financial planning
Assets managed
$6.7M
Individual clients
14
Advisory staff
2
Registered with
WI

Profile · Website · SEC record

Rex Leigh Jones

Madison, WI (office address not published) · (608) 338-8585

  • Percentage of assets
Assets managed
$44M
Individual clients
122
Advisory staff
1
Registered with
WI

Profile · SEC record

Ecio, Inc.

821 E Washington Avenue Suite 200, Madison, WI 53703 · (608) 291-4646

  • Percentage of assets
  • Fixed fee
Assets managed
$396M
Individual clients
7
Advisory staff
4
Registered with
SEC

Profile · Website · SEC record

Forward Investment Advisors, Inc.

702 N High Point Road, Suite 202, Madison, WI 53717 · (608) 833-9400

  • Percentage of assets
  • Hourly
  • Financial planning
Assets managed
$61M
Individual clients
156
Advisory staff
1
Registered with
WI

Profile · Website · SEC record

Reports disciplinary history. Read the details on the SEC record before engaging.

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Fee-only advisers near Madison

Another 11 fee-only firms have offices within 30 miles.

How to choose between them

  1. Decide how you want to pay. Hourly and flat-fee planners suit people who want a plan and will implement it themselves. A percentage-of-assets fee buys ongoing investment management; on $1 million at 1% that is $10,000 a year, every year.
  2. Check the SEC record. Each listing links to the firm’s page on the SEC’s Investment Adviser Public Disclosure site, where you can read the Form ADV Part 2 brochure (fees, minimums, conflicts) and any disciplinary history.
  3. Ask who you will actually work with and what credentials they hold. The advisor versus consultant guide explains which titles are regulated and which are marketing.
  4. Ask about minimums. Form ADV Part 1 does not record account minimums, so they are not shown here. Many asset-based firms require $500,000 or more; hourly planners usually have none.
  5. Get the fee in writing before you sign, including fund expenses and any platform or custody charges on top.

Frequently asked questions

What does fee-only mean?

A fee-only adviser is paid only by its clients, through hourly charges, flat fees, subscriptions or a percentage of the assets it manages. It does not earn commissions on products it recommends. In this directory the label is applied from each firm’s own Form ADV: the firm reports no commission compensation, is not a broker-dealer or registered representative of one, does not act as an insurance agent, and reports no related broker-dealer or insurance agency.

How much does a fee-only financial adviser cost in Madison?

Form ADV records how firms charge, not what they charge. Of the 23 firms listed here, 16 offer hourly or flat fees and 23 charge a percentage of assets. Each firm’s Form ADV Part 2 brochure, linked from its profile, gives its actual fee schedule. Nationally, asset-based fees commonly run around 1% a year on the first $1 million and fall above that.

How were these Madison advisers selected?

Every registered investment adviser with an office in Madison that serves individuals, offers financial planning or portfolio management, and reports no commission or insurance compensation on its Form ADV is listed. Inclusion is free and automatic; no firm pays to appear. The methodology page has the full rules.

Are these advisers fiduciaries?

Registered investment advisers owe their clients a fiduciary duty under the Investment Advisers Act of 1940 for the advice they give. Ask any firm to confirm in writing that it acts as a fiduciary at all times and for all of your accounts.