Fee-only adviser · Bloomfield Hills, MI
Heron Bay Capital Management
Heron Bay Capital Management is a fee-only investment adviser registered with the U.S. Securities and Exchange Commission, with its main office in Bloomfield Hills, Michigan. On its latest Form ADV, filed September 21, 2026, it reports $644M in regulatory assets under management, 127 individual clients and 5 employees who give investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.
Key facts from Form ADV
| Registration | SEC-registered |
|---|---|
| Firm CRD number | 305537 · SEC file 801-117590 |
| Office | 40701 Woodward Ave Suite 104 Bloomfield Hills, MI 48304 |
| Phone | (248) 970-0900 |
| Website | www.heronbaycap.com |
| Regulatory assets under management | $644M ($591M discretionary) |
| Individual clients | 81 non-high-net-worth, 46 high-net-worth |
| Financial planning clients | 26-50 |
| How it charges | Percentage of assets |
| Services | Financial planning, Portfolio management, Pension consulting |
| Employees | 7 |
| Disciplinary disclosures | None reported |
| Latest Form ADV filing | September 21, 2026 |
Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.
What this means for you
- It charges only as a percentage of the assets it manages. Ask about the fee schedule and any account minimum, which Form ADV Part 1 does not record.
- Most of its individual clients are not high-net-worth, so it is likely to work with people who are still building assets.
- It provides financial planning services, not only portfolio management.
- It reports no disciplinary history on Form ADV.
Before you hire any adviser
Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.
Other fee-only advisers in Bloomfield Hills
- Diversified Portfolios, Inc. $1.9B
- Greystone Financial Group, LLC $495M
- Bone Asset Management $53M
- Sculati Wealth Management, LLC $381M
- Northern Financial Advisors, Inc $684M
- Cranbrook Wealth Management, LLC $907M
See all 23 fee-only advisers in Bloomfield Hills →
Nearby
- Birmingham 10 firms
- Troy 21 firms
- Bingham Farms 2 firms
- Clawson 1 firm
- Rochester Hills 2 firms
- Lathrup Village 1 firm
- Southfield 6 firms
- Auburn Hills 3 firms
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