Fee-only adviser · St. Clair Shores, MI
Lakeshore Financial Planning Inc.
Lakeshore Financial Planning Inc. is a fee-only investment adviser registered with the U.S. Securities and Exchange Commission, with its main office in St. Clair Shores, Michigan. On its latest Form ADV, filed October 26, 2026, it reports $469M in regulatory assets under management, 491 individual clients and 3 employees who give investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.
Key facts from Form ADV
| Registration | SEC-registered |
|---|---|
| Firm CRD number | 299129 · SEC file 801-114302 |
| Office | 23201 Jefferson Ave St. Clair Shores, MI 48080 |
| Phone | (586) 498-0788 |
| Website | www.lakeshorefinancialplanning.com |
| Regulatory assets under management | $469M |
| Individual clients | 346 non-high-net-worth, 145 high-net-worth |
| Financial planning clients | Not reported |
| How it charges | Percentage of assets |
| Services | Portfolio management |
| Employees | 5 |
| Disciplinary disclosures | None reported |
| Latest Form ADV filing | October 26, 2026 |
Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.
What this means for you
- It charges only as a percentage of the assets it manages. Ask about the fee schedule and any account minimum, which Form ADV Part 1 does not record.
- Most of its individual clients are not high-net-worth, so it is likely to work with people who are still building assets.
- It reports no disciplinary history on Form ADV.
Before you hire any adviser
Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.
Other fee-only advisers in St. Clair Shores
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