Fee-only adviser · La Jolla, CA

Pacific Equity Advisors LLC

Pacific Equity Advisors LLC is a fee-only investment adviser registered with the securities regulator of California, with its main office in La Jolla, California. On its latest Form ADV, filed March 19, 2026, it reports $268K in regulatory assets under management and 1 employee who gives investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.

Key facts from Form ADV

RegistrationState-registered: California
Firm CRD number328540
Office7946 Ivanhoe Avenue Suite 302
La Jolla, CA 92037
Phone(858) 459-1930
WebsiteNot listed
Regulatory assets under management$268K
Individual clientsFewer than 5
Financial planning clientsNot reported
How it chargesPercentage of assets
ServicesPortfolio management
Employees1
Disciplinary disclosuresNone reported
Latest Form ADV filingMarch 19, 2026

Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.

What this means for you

  • It charges only as a percentage of the assets it manages. Ask about the fee schedule and any account minimum, which Form ADV Part 1 does not record.
  • It reports no disciplinary history on Form ADV.

Before you hire any adviser

Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.

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