Fee-only adviser · Birmingham, MI
Planning Alternatives Ltd
Planning Alternatives Ltd is a fee-only investment adviser registered with the U.S. Securities and Exchange Commission, with its main office in Birmingham, Michigan. On its latest Form ADV, filed August 7, 2026, it reports $1.5B in regulatory assets under management, 669 individual clients and 9 employees who give investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.
Key facts from Form ADV
| Registration | SEC-registered |
|---|---|
| Firm CRD number | 110268 · SEC file 801-18310 |
| Office | 255 South Old Woodward Ave. Suite 310 Birmingham, MI 48009 |
| Phone | (248) 645-1520 |
| Website | podcasts.apple.com/us/podcast/day-in-a-canoe-podcast/id1376400571https: |
| Regulatory assets under management | $1.5B |
| Individual clients | 345 non-high-net-worth, 324 high-net-worth |
| Financial planning clients | More than 500 |
| How it charges | Percentage of assets, Hourly, Fixed fee |
| Services | Financial planning, Portfolio management |
| Employees | 20 |
| Disciplinary disclosures | None reported |
| Latest Form ADV filing | August 7, 2026 |
Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.
What this means for you
- It offers hourly or fixed-fee arrangements, so you may be able to pay for a plan without handing over your investments.
- It also charges a percentage of assets managed for ongoing investment management.
- Most of its individual clients are not high-net-worth, so it is likely to work with people who are still building assets.
- It provides financial planning services, not only portfolio management.
- It reports no disciplinary history on Form ADV.
Before you hire any adviser
Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.
Other fee-only advisers in Birmingham
- Q3 Asset Management Corporation $795M
- Solyco Wealth LLC $116M
- Rosenberg Wealth Advisors $231M
- Motive Wealth Advisors, LLC $363M
- Fintentional LLC $20M
- Quarton Capital Partners $1.0M
See all 10 fee-only advisers in Birmingham →
Nearby
- Troy 21 firms
- Bingham Farms 2 firms
- Bloomfield Hills 23 firms
- Lathrup Village 1 firm
- Clawson 1 firm
- Southfield 6 firms
- Royal Oak 6 firms
- Farmington Hills 4 firms
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