Fee-only adviser · Cupertino, CA
Pruneyard Financial Group, Inc.
Pruneyard Financial Group, Inc. is a fee-only investment adviser registered with the U.S. Securities and Exchange Commission, with its main office in Cupertino, California. On its latest Form ADV, filed June 8, 2026, it reports $91M in regulatory assets under management, 95 individual clients and 1 employee who gives investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.
Key facts from Form ADV
| Registration | SEC-registered |
|---|---|
| Firm CRD number | 117378 · SEC file 801-60693 |
| Office | 22801 Longdown Road Cupertino, CA 95014 |
| Phone | (408) 377-4444 |
| Website | pruneyardfinancial.com |
| Regulatory assets under management | $91M ($90M discretionary) |
| Individual clients | 56 non-high-net-worth, 39 high-net-worth |
| Financial planning clients | 0 |
| How it charges | Percentage of assets |
| Services | Financial planning, Portfolio management |
| Employees | 1 |
| Disciplinary disclosures | None reported |
| Latest Form ADV filing | June 8, 2026 |
Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.
What this means for you
- It charges only as a percentage of the assets it manages. Ask about the fee schedule and any account minimum, which Form ADV Part 1 does not record.
- Most of its individual clients are not high-net-worth, so it is likely to work with people who are still building assets.
- It provides financial planning services, not only portfolio management.
- It sponsors or manages a wrap fee program; ask what the bundled fee covers.
- It reports no disciplinary history on Form ADV.
Before you hire any adviser
Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.
Other fee-only advisers in Cupertino
- Everest Private Wealth $411M
- Infinity 8 Investments, LLC $124M
- Chinese Abraham Investment Advisors LLC $36M
- Emerald Waves Investments, LLC $4.2M
- The Tilted Funds Group, LLC $811K
See all 6 fee-only advisers in Cupertino →
Nearby
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- Saratoga 3 firms
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- Mountain View 7 firms
- Campbell 5 firms
- Santa Clara 4 firms
- San Jose 25 firms
- Palo Alto 18 firms
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