Salem Investment Counselors Inc

Salem Investment Counselors Inc is a fee-only investment adviser registered with the U.S. Securities and Exchange Commission, with its main office in Winston Salem, North Carolina. On its latest Form ADV, filed March 25, 2026, it reports $4.2B in regulatory assets under management, 1,294 individual clients and 12 employees who give investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.

Key facts from Form ADV

Registration	SEC-registered
Firm CRD number	104855 · SEC file 801-14487
Office	480 Shepherd Street Winston Salem, NC 27103
Phone	(336) 768-7230
Website	www.saleminvestment.com
Regulatory assets under management	$4.2B ($4.1B discretionary)
Individual clients	693 non-high-net-worth, 601 high-net-worth
Financial planning clients	251-500
How it charges	Percentage of assets, Hourly, Fixed fee
Services	Financial planning, Portfolio management
Employees	18
Disciplinary disclosures	None reported
Latest Form ADV filing	March 25, 2026

Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.

What this means for you

• It offers hourly or fixed-fee arrangements, so you may be able to pay for a plan without handing over your investments.
• It also charges a percentage of assets managed for ongoing investment management.
• Most of its individual clients are not high-net-worth, so it is likely to work with people who are still building assets.
• It provides financial planning services, not only portfolio management.
• It reports no disciplinary history on Form ADV.

Before you hire any adviser

Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.

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