Fee-only adviser · Denton, TX

Simpli-Fi Alpha LLC

Simpli-Fi Alpha LLC is a fee-only investment adviser registered with the securities regulators of Idaho, Texas, Washington, with its main office in Denton, Texas. On its latest Form ADV, filed February 3, 2026, it reports $4.4M in regulatory assets under management, 15 individual clients and 2 employees who give investment advice. It reports no commission compensation, is not registered as a broker-dealer and does not act as an insurance agent.

Key facts from Form ADV

RegistrationState-registered: Idaho, Texas, Washington
Firm CRD number331746
Office513 W Oak ST Ste 105
Denton, TX 76201
Phone(940) 373-0151
Websitewww.simpli-fi-alpha.com
Regulatory assets under management$4.4M
Individual clients15 non-high-net-worth, 0 high-net-worth
Financial planning clientsNot reported
How it chargesPercentage of assets
ServicesPortfolio management
Employees2
Disciplinary disclosuresNone reported
Latest Form ADV filingFebruary 3, 2026

Source: the firm’s Form ADV Part 1A as published by the SEC’s Investment Adviser Public Disclosure database, data as of November 6, 2026. Figures are self-reported by the firm.

What this means for you

  • It charges only as a percentage of the assets it manages. Ask about the fee schedule and any account minimum, which Form ADV Part 1 does not record.
  • Most of its individual clients are not high-net-worth, so it is likely to work with people who are still building assets.
  • It reports no disciplinary history on Form ADV.

Before you hire any adviser

Read the firm’s Form ADV Part 2 brochure on its SEC record: it sets out fees, minimums, conflicts of interest and who will manage your money. Ask whether the firm acts as a fiduciary for all of your accounts, how it is paid in total, and who holds your assets. Our guide to choosing a financial adviser lists the questions to ask.

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