Financial advisors · Florida
Fee-only financial advisors in St. Petersburg, FL
17 fee-only investment advisers have offices in St. Petersburg, Florida, according to their Form ADV filings with the SEC and state regulators. 11 offer hourly or flat-fee arrangements, 6 charge only a percentage of the assets they manage, and 12 provide financial planning. 6 are SEC-registered, which generally means at least $100 million under management; the rest are smaller state-registered practices. None reports disciplinary history.
Data from Form ADV filings as of November 6, 2026. Listings are factual and unpaid. Default order puts firms offering financial planning first and high-volume platforms after advice practices; how ordering works.
Lighthouse Financial
4020 Park Street N Suite 201D, St. Petersburg, FL 33709 · (727) 490-5797
- Assets managed
- $756M
- Individual clients
- 132
- Advisory staff
- 1
- Registered with
- SEC
Profile · Website · SEC record
Yale Capital Corp.
6475 1st Ave South, St. Petersburg, FL 33707 · (727) 823-0006
- Assets managed
- $5.6B
- Individual clients
- 118
- Advisory staff
- 4
- Registered with
- SEC
Profile · Website · SEC record
Sagace Wealth Management
877 Executive Center Drive West Suite 100, St. Petersburg, FL 33702 · (727) 493-9700
- Assets managed
- $163M
- Individual clients
- 79
- Advisory staff
- 7
- Registered with
- SEC
Profile · Website · SEC record
Avid Planning
360 Central Avenue Suite 1160, St. Petersburg, FL 33701 · (727) 228-6840
- Assets managed
- $59M
- Individual clients
- 69
- Advisory staff
- 2
- Registered with
- FL
Profile · Website · SEC record
Burkart Financial Group, Inc.
5301 Central Avenue, St. Petersburg, FL 33710 · (727) 459-7744
- Assets managed
- $72M
- Individual clients
- 48
- Advisory staff
- 1
- Registered with
- FL
Profile · Website · SEC record
Hygge Advisors, LLC
360 Central Ave, Suite 800, St. Petersburg, FL 33701 · (727) 344-9160
- Assets managed
- $23M
- Individual clients
- 47
- Advisory staff
- 1
- Registered with
- FL, OH, VA
Profile · Website · SEC record
Personal Asset Management
5462 Central Ave, St. Petersburg, FL 33707 · (727) 360-4499
- Assets managed
- $33M
- Individual clients
- 38
- Advisory staff
- 1
- Registered with
- FL
Profile · Website · SEC record
Bayshore Financial Solutions, LLC
111 2nd Ave NE Suite 911, St. Petersburg, FL 33701 · (813) 569-9222
- Assets managed
- $10M
- Individual clients
- 34
- Advisory staff
- 1
- Registered with
- FL
Profile · Website · SEC record
Wild Iris Financial
333 3rd Ave N. Suite 400, St. Petersburg, FL 33701 · (813) 324-5346
- Assets managed
- $5.3M
- Individual clients
- 8
- Advisory staff
- 1
- Registered with
- FL
Mozella Asset Management
360 Central Avenue Ste 800, St. Petersburg, FL 33701 · (727) 280-5685
- Assets managed
- $313K
- Individual clients
- 3
- Advisory staff
- 1
- Registered with
- FL
Profile · Website · SEC record
American Dream
1015 7th Ave N, St. Petersburg, FL 33705 · (727) 222-1722
- Assets managed
- $8K
- Individual clients
- 2
- Advisory staff
- 1
- Registered with
- FL
Bitcoin Standard
200 Central Ave Floor 4, St. Petersburg, FL 33701 · (727) 709-9536
- Assets managed
- Not reported
- Individual clients
- Under 5
- Advisory staff
- 1
- Registered with
- FL
Profile · Website · SEC record
Novak & Powell Financial Services, Inc.
146 Second ST N Suite 310, St. Petersburg, FL 33701 · (727) 451-3440
- Assets managed
- $359M
- Individual clients
- 426
- Advisory staff
- 7
- Registered with
- SEC
Profile · Website · SEC record
U.s. Cherry LLC
7901 4th ST N Ste 300, St. Petersburg, FL 33702 · (305) 339-5318
- Assets managed
- $8.3M
- Individual clients
- 153
- Advisory staff
- 1
- Registered with
- SEC
Profile · Website · SEC record
Howland and Associates, LLC
10261 4th Street N., St. Petersburg, FL 33716 · (813) 333-2900
- Assets managed
- $139M
- Individual clients
- 63
- Advisory staff
- 4
- Registered with
- SEC
Profile · Website · SEC record
Harvey & Companies, Inc.
2950 5th Avenue North, St. Petersburg, FL 33713 · (727) 867-1000
- Assets managed
- $12M
- Individual clients
- 50
- Advisory staff
- 1
- Registered with
- FL
Profile · Website · SEC record
Bionic Capital
7901 4th ST N #20028, St. Petersburg, FL 33702 · (310) 734-8500
- Assets managed
- $36M
- Individual clients
- 19
- Advisory staff
- 1
- Registered with
- FL
Profile · Website · SEC record
Not sure which St. Petersburg firm fits?
Tell us what you need. We will suggest up to three fee-only firms that fit, and with your permission introduce you. Free, no obligation.
Fee-only advisers near St. Petersburg
Another 74 fee-only firms have offices within 30 miles.
- Seminole 2 firms · 11 mi
- Largo 1 firm · 12 mi
- Clearwater 9 firms · 14 mi
- Belleair Bluffs 1 firm · 14 mi
- Tampa 43 firms · 16 mi
- Safety Harbor 2 firms · 17 mi
- Bradenton 6 firms · 20 mi
- Dunedin 1 firm · 21 mi
- Brandon 2 firms · 23 mi
- Palm Harbor 4 firms · 23 mi
- Longboat Key 2 firms · 26 mi
- Valrico 1 firm · 26 mi
How to choose between them
- Decide how you want to pay. Hourly and flat-fee planners suit people who want a plan and will implement it themselves. A percentage-of-assets fee buys ongoing investment management; on $1 million at 1% that is $10,000 a year, every year.
- Check the SEC record. Each listing links to the firm’s page on the SEC’s Investment Adviser Public Disclosure site, where you can read the Form ADV Part 2 brochure (fees, minimums, conflicts) and any disciplinary history.
- Ask who you will actually work with and what credentials they hold. The advisor versus consultant guide explains which titles are regulated and which are marketing.
- Ask about minimums. Form ADV Part 1 does not record account minimums, so they are not shown here. Many asset-based firms require $500,000 or more; hourly planners usually have none.
- Get the fee in writing before you sign, including fund expenses and any platform or custody charges on top.
Frequently asked questions
What does fee-only mean?
A fee-only adviser is paid only by its clients, through hourly charges, flat fees, subscriptions or a percentage of the assets it manages. It does not earn commissions on products it recommends. In this directory the label is applied from each firm’s own Form ADV: the firm reports no commission compensation, is not a broker-dealer or registered representative of one, does not act as an insurance agent, and reports no related broker-dealer or insurance agency.
How much does a fee-only financial adviser cost in St. Petersburg?
Form ADV records how firms charge, not what they charge. Of the 17 firms listed here, 11 offer hourly or flat fees and 17 charge a percentage of assets. Each firm’s Form ADV Part 2 brochure, linked from its profile, gives its actual fee schedule. Nationally, asset-based fees commonly run around 1% a year on the first $1 million and fall above that.
How were these St. Petersburg advisers selected?
Every registered investment adviser with an office in St. Petersburg that serves individuals, offers financial planning or portfolio management, and reports no commission or insurance compensation on its Form ADV is listed. Inclusion is free and automatic; no firm pays to appear. The methodology page has the full rules.
Are these advisers fiduciaries?
Registered investment advisers owe their clients a fiduciary duty under the Investment Advisers Act of 1940 for the advice they give. Ask any firm to confirm in writing that it acts as a fiduciary at all times and for all of your accounts.